Two of the country's leading entertainment promoters have come together with T&T's premiere artiste and its most noted alcohol blenders to work in synergy to produce and market 3 Zero Platinum Rum. The rum was launched on Friday night at Pier 1, Williams Bay, Chaguaramas. Hadco, the food distribution company, is working in synergy with fete promoter and radio station owner Tony Chow Lin On, promoter Johnny Soong, reigning Soca Monarch, Machel Montano, and former Angostura executive, Patrick Patel. The four are stakeholders in 3 Zero Ltd, the company that is currently bottling the platinum rum at the Westerhall Estate in Grenada. The rum is a combination of Caribbean spirits, which have been blended together by Patel who has tasted a number of rums from throughout the region to come up with a formula that he believes would satisfy the palate of local rum drinkers.
The name of the rum is based on Machel Montano's celebration of his 30th year in the calypso business, said Stuart Rochard, sales manager, wines and spirits at Hadco. "We think that the rum is going to be a big success because of its association with Machel, an iconic world-class entertainer who is born and bred in T&T and because its taste profile is different to anything on the local market now with its smoothness and its hint of sweetness," said John Hadad, executive chairman of Hadco. The alcohol content of 3 Zero is 52 per cent by volume, which is higher than regular golden rums which have 43 per cent alcohol content by volume. Rochard said 3 Zero is being bottled and blended by a company called Patel.