When is body scanning acceptable? For airport security screening, maybe not; for facilitating online shopping, yes?In the quest to make airports and flights safe for the travelling public while reducing the time spent in security queues, body scanning technology was introduced to assist in detecting threats that were being hidden under or within clothing. One such technology is wave millimetre imaging. So exactly what is this?
It is microwave technology used in radio broadcasting and cellphone transmissions. It is thus not a new technology but rather a well-known one, being applied in a new area, security, in a novel way. The microwaves are in the one to ten millimetre range and are emitted by rotating transmitters.
They pass through clothing and upon striking skin or concealed weapons and explosives, are reflected back towards receivers and are converted into images to be viewed by the security officers. Weapons, both metal and non-metal, can thus be detected.
The 3-D images produced by this technology can be quite graphic as the contours of the body are obtained from the microwave reflections. Many people are uncomfortable with the idea that total strangers can view them "naked" and the invasion of privacy concerns naturally come to the fore. This concern was addressed by using software to reduce the details of the imagery by rendering it to a generic outline. Privacy concerns still linger and use of the technology is being reviewed in some countries.
The fact that a digital prototype of the body was produced meant that body measurements could be easily obtained by scanning with potential applications in both online shopping for clothes and for collecting and improving the anthropometric (body measurement) data used to size clothing.
Clothing manufacturers use data taken from sample populations. Capturing these sets of data is very time consuming and expensive. Further, the data is not reflective of all populations. It is a well-known fact that body measurements are not standard worldwide.
Many years ago, an engineering professor at UWI proposed a project for obtaining rear end measurements to produce Trinidad-specific data that could be used in the design of chairs and possibly pants. It was received with much amusement and no small amount of academic rebuff. It was and still is fashionable to use US-dated data.
At Cornell University, the College of Human Ecology is involved in a study to collect body-scanned data that could be used to review the measurements ascribed to the various sizes. This would help clothing manufacturers produce better fitting clothes and thus boost their businesses.
Online shopping has become routine for books, music and appliances. One area that has lagged, however, is the clothing sector, as people prefer to see how the clothes look on them–real clothes on real people. But if there is a digital avatar of you available to the store, then you would also be able to see how the fashion suits you, in cyber space though, while sitting in front of your computer or with a smart phone anywhere. Online clothing retailers are banking on this technology to improve their e-business.
To facilitate and grow this, body scanners have been installed in some malls and stores in the US where shoppers can avail themselves of free body scans. Recommendations are then offered based on the scanned measurements. Other companies are offering body scanners for the home.
These are based on electronic gaming devices that quite popular with children and adults alike. So in the privacy and comfort of one's home, a person can obtain and digitise their body measurements and then proceed online with this data to digitally try out the clothes before buying.
