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We the publishers

Tuesday, June 3, 2014
Bit Depth
One of the most impressive time wasters when tending a new Wordpress Web site is deciding on a theme, the look and feel of your new project.

Normally, I’ve got just one answer. Wordpress.


The question tends to be some variation of “I really have to get my stuff on the web.”


It might once have been possible to consider producing what’s now called a brochure Web site, a digital document that’s mastered once, published and left online untouched.


But that was the old Internet, the technology that became commonplace in T&T during the 1990s that offered a repository of factoids, fiction masquerading as fact and entertaining stuff of all kinds.


That was the worldwide web of readers and viewers. Today’s Internet users are not just consumers, they are participants, whose expectations in a post-Facebook age are to not just to have their say, but to continue having their say with some vigour. Responding to that doesn’t mean replicating Mr Zuckerberg’s hugely successful formula, but it does mean that a sensible publisher on the web should plan to acknowledge it.


That means creating a strategy and supporting technology that lubricates quick and effortless posting, ease of sharing and the welcoming of not just comments, but discussion.


Wordpress isn’t the only content management system (CMS) that an aspiring web participant might use to carve out a space on the Internet. Joomla, Drupal and Blogger all share the compelling cost of Wordpress ($0.00), but those platforms have their own setbacks and gotchas.