This, as can be readily imagined, won't be particularly easy. It isn't widely known that blood has a short shelf life of just 30 days, and the supply must be replenished constantly. Donating blood involves needles and the loss of, well, one's blood in a clinical environment. There is no immediate payback beyond a sense of having done a good deed and for some, momentary dizziness that soon passes. Blood donors are a critical component in the business of medical practice, and the Ministry of Health would be on sound ground in pursuing campaigns that leverage their regular, committed donors as evangelists on their part. The Ministry should further begin discussions, and join in others already in progress online and in social media, about the new blood donation methodology. Stories of lives saved by the intervention of an adequate blood supply might bring a welcome humanity to these discussions and reinforce the critical nature of an informed community of blood donors. Those conversations should begin soon, because donors need to be informed by the dynamics of this new process, and the medical community must more fully understand the challenges facing them in explaining the need for donations to reinvigorate the flow of blood from the healthy to the ailing who need it as a matter of life and death.