This week, the latest attempts by the National Carnival Commission (NCC) to restructure its biggest shows into more economically viable, audience-friendly productions will be put to the test.In the biggest changes to be made to the festival in years, the finals of the main calypso and mas competitions will be staged on Thursday and Friday respectively, clearing the way for a rebranded Dimanche Gras that should be radically different from the ponderous, hours-long productions of Carnival Sundays past.
If this dismantling and retooling of Dimanche Gras works, it may well form a template for a larger restructuring of T&T's biggest cultural event.While Carnival is estimated to be the largest generator of revenue in the local music and entertainment sector, generating more than $154 million annually, there have been concerns in recent years about the duration and poor production of shows, as well as rapidly declining audience and advertising support for many traditional Carnival events.
The NCC is working with a budget of $81 million this year, including subventions for the three interest groups–Pan Trinbago, the Trinbago Unified Calypsonians' Organisation (TUCO) and the National Carnival Bands Association (NCBA)–to produce a national event that has failed for many years to live up to its hyperbolic billing as the greatest show on earth.
There is no doubt that some aspects of the festival are successful, for example the International Soca Monarch finals, which has had such an impact that Carnival Friday has been rebranded Fantastic Friday in recognition of this single event.Even in this short season, expensive all-inclusive shows and parties are attracting big crowds, as well as sponsorship from the corporate sector.
But these are just a few events of the season and the majority, particularly the traditional competitions and shows, are struggling to survive. Calypso tents, which at one time hosted sold-out shows daily throughout the season, are now fighting to attract decent patronage for just two or three shows a week. The preliminary rounds of several competitions last week could muster only a few dozen paying patrons.
The formidable challenge for newly appointed NCC chairman Allison Demas and her committee is to bring about the revitalisation of Carnival, making it an event that puts billions of dollars into the national coffers and attracts much more than the approximately 40,000 tourists who come in for the festival.
It is safe, therefore, to conclude that this week's events will be a litmus test for major Carnival-week shows. Whatever happens, all parties involved must sit down soon after Ash Wednesday to analyse what occurred and discuss plans for the future transformation of this annual festival.
T&T needs to move past the controversy which always affects the organising of events ahead of Carnival. It also high time that the main Carnival entities are held accountable for the taxpayers' dollars continually being pumped into propping them up.
