They have now added an exclusive FIFA collection similar to that of Abercrombie and Fitch designs, Mario explained. Mario said this new collection was an inspired look from a retro style, dating as far back as 1904 when FIFA was established. He said originally, football shirts never carried names and numbers, but now they have taken on that look and channelled it to fashion. So football and fashion have gone together for many years, as evident in FIFA's own contribution to that line of fashion. Mario explained that the collection ranges from Polos made of 100 per cent cotton to vintage tees, retro T-shirts, showcasing all the triumphs of the nations that have won the World Cup. He added that the line also comprise T-shirts that point to FIFA's origin as well as its founding members. "So the Fan Club is not only about club football, but football embracing international and regional football...cause that's what we do," Mario stated.
Customer: It's more than a football store
Rachael Ottier-Hart, a frequent customer and an avid football lover, said the quality and the original products kept her coming back to the store. "Everything in the store attracted me." Laughing, she said even her boyfriend would like to "kit out" (furnish) his entire room in his favourite football team. Pondering on the idea, she said due to the cost she may not go that far. But, surely one day, they may just do it. She said because of the personalised service, the store generates a spirit of camaraderie where you could meet and talk about football and even indulge in playing football games. Ottier-Hart said with the store's Facebook page, it has created a real fan club where "we (friends and customers) meet to watch football games while wearing our favourite jerseys and drinking from engraved mugs and other accessories."
So, the Facebook page is not only about their merchandise but enjoying the chat room buzz while a game is on or just searching for football news." With these accomplishments in just over a year, the Singh brothers said they have a number of surprises for 2011 for the fanatic football fans. "It is unlimited as to what we can provide with our product range. For the Christmas season, customers could expect monopoly games, chocolates, cards, gift-wrapping paper, toaster oven, watches and even baby bottles from their favourite club teams," Mikhail said.