Caribbean people should share, cherish and understand all aspects of their story. This was the underlying message of the third TEDx University of the West Indies event, themed The Caribbean Story, held on March 17 at UWI, St Augustine campus. TEDx UWI licence holder, Joshua Hamlet, said the event was in keeping with TEDx's 2011 theme, The Art of Storytelling. The six speakers at the event each emphasised a different aspect of the Caribbean story. Christopher Castagne said that Caribbean people don't value culture because artistry and food, such as the steelpan and oxtail, are made from discarded materials, so we see them as being expendable and valueless. He said since Caribbean people only had two degrees of separation between themselves and everyone else, they took the talent surrounding them for granted. Castagne is a musician and music festival organiser.
Ian Royer, executive producer of Caribbean's Next Top Model, spoke about branding the Caribbean. His company, which specialises in new media, has developed a new "lovemark," a next-level brand, for the Caribbean which reads "Caribbean-where your own story awaits." Royer said he decided on this because "Caribbean people accept everyone for who they are." Professor Pathmanathan Umaharan, head of the Cocoa Research Unit questioned whether the ability of small island developing States in the Caribbean can become competitive on a global scale. He opined that the problems facing the Caribbean could be overcome by concentrating on unique high value products, citing the exporting of our scorpion pepper, the hottest in the world, and its by-products as an example.
Rudylynn De Four Roberts of Citizens for Conservation identifies our architecture as part of our culture. Not just the Magnificent Seven and similar buildings, but also the tapia houses and other structures in which we eat, live and pray. Roberts said we should preserve, restore and rehabilitate examples of these structures so that they can be used to teach future generations. Performances at the event highlighted local talent. These included a poem entitled Canboulay Riots Part II by spoken word poet Gary Acosta, an interpretive dance piece by the Dance Collective and the song Do What You Have to Do by local band Invictus 7, who used tabla drums, a cuatro and a steelpan to accompany the lead singer.
