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Thursday, July 24, 2025

Dubois pens Guinness theme

by

20130315

Trinida­di­an record­ing artiste Ker­win Du Bois has put mu­sic to the new Guin­ness Made of More cam­paign, which will be used as a ra­dio ad through­out the Caribbean.

Dubois, who set the tone for a great 2012 Arthur Guin­ness Day con­cert in Kingston, Ja­maica, brings the cam­paign and its mes­sage to life with a per­fect­ly bal­anced so­ca/dance­hall fu­sion. In the song, Dubois rhyth­mi­cal­ly high­lights that the Guin­ness drinker is some­one who makes bold moves and takes con­trol of their life.

Guin­ness Made of More speaks to the strength, bold­ness and courage that lie with­in all of us, which is some­thing that per­son­al­ly res­onates with Dubois.

"As a per­former and pro­duc­er I get to use my nat­ur­al tal­ent to en­ter­tain thou­sands of peo­ple but there has al­ways been some­thing more that got me to where I am to­day; some­thing at the core of my be­ing that push­es me and keeps me fo­cused," said Dubois.

"This is what Guin­ness Made of More rep­re­sents–dig­ging deep with­in and show­ing you are made of so much more than what meets the eye."

Guin­ness launched its Made of More cam­paign in 2012 and will in­cor­po­rate ex­ist­ing glob­al ac­ti­va­tions such as Arthur Guin­ness Day, St Patrick's Day and the Guin­ness Street Foot­ball Chal­lenge. With more than 250 years of brew­ing lega­cy be­hind it, Guin­ness is a beer made of more–more flavour, more dis­tinc­tive­ness, more qual­i­ty, more style–and it re­flects the con­sumers' de­mands for a more ful­filled life.

"Guin­ness be­lieves when you have the con­fi­dence to live bold, to make a dif­fer­ence, to step up when the op­por­tu­ni­ty presents it­self, that's when you get more out of life," said Gareth Ged­des, Guin­ness brand man­ag­er for the Caribbean.

Lo­cal foot­ball play­ers across the Caribbean, over the next few months, will show how much they are made of as they bat­tle in the Guin­ness Street Foot­ball Chal­lenge. Dozens of teams from eight coun­tries will vie for their lo­cal ti­tle be­fore meet­ing in St Vin­cent & the Grenadines be­tween June 19-22 for the Caribbean Cham­pi­onships.

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