Last update: 11-Dec-2013 5:04 pm
Wednesday, December 11, 2013
Trinidad & Tobago Guardian Online
You are here
Star quality helps Arielle become Face of T&T
A 22-year-old teacher and counsellor, Arielle Moses is the Face of T&T. She beat nine other contestants to win the title at the Hyatt Regency Hotel on Sunday evening.
The contest was a close one, with the show’s lead judge, Pixie De Coudray saying that the decision was tough as all the young women had “star quality.” Other judges included CCN TV6 head of news Dominic Kalipersad, former Miss T&T Jessica Didier, designer Peter Elias, Valdez and Torry International executive creative director Lisa Williams and Proudfoot Communications Ltd executive Ian Royer.
With her victory, Moses earned a one-year contract as a brand ambassador for international beauty and cosmetic line Revlon. Natalie Fonrose, Chelsea Mohamed and Mauricia De Peza were the first, second and third runners-up respectively. When this contest was launched, organisers said the main goal was to highlight the often-understated importance of beauty to the local fashion, entertainment and advertising industries, and further to challenge perceptions and expectations.
Initially, Face of T&T creative director Kirk Thomas said the competition’s central focus was on the face of the contestants and the aim was to highlight women of various ages, ethnicities and lifestyles. The final event was quite similar to a beauty pageant. From the presentation of the contestants to the modelling of designer’s clothing, to the selection of the top five and the winner. It was like a Miss T&T with a different title. When asked about the switch in format, Thomas told the T&T Guardian once the screening process began, it came down to who was the best and the brightest.
“Initially we asked for all types of women regardless of age, body type etc. But we also made them aware that this is a competition and so then only the best will be selected. We are not going to put someone out there to crucify themselves if we feel they are not ready for this type of exposure,” Thomas said.
Thomas, himself an experienced stylist and make-up artist, said the ten finalists worked for their positions and were ready to become ambassadors.
“So it is about the face, but the ambassador must know how to speak and how to carry herself. You can’t have a face and then the person does not know how to market the product,” he said.
The evening began with a multi-media presentation, a video about the culture of T&T, followed by the presentation of the ten finalists in pieces from designer J Madison. There were individual multi-media presentations of each contestant in which they spoke about themselves and said why they should be the Face of T&T. After a parade in swimwear from Peter Elias, there was a video in which celebrity hair stylist Oscar James announced the five finalists. James made a whirlwind stop in T&T last Friday to be a part of the competition’s pre-judging. Despite a slightly late start, the show ran smoothly. The flow between segments was impressive and made up for the late start. The layout of the venue was well thought out, including strategically-placed large screens to give everyone a great view of the show.
Radio and television personality Hans De Vignes did a great job as MC. He kept the audience engaged while ensuring each segment remained within its allotted time. Even when the judges took extra time to arrive at their decision, he kept things ticking over well. Soca artiste and song writer Kimba Sorzano made a guest appearance and delighted the audience with a short set that included his R&B song Maria, the 2012 Groovy Soca hit Over You, a new song called Praise and his interpretation of We Time, the soca song he wrote for JW and Blaze in 2012. There was a full house at the Hyatt, and guests included Arts and Multiculturalism minister Lincoln Douglas, Justice minister Emmanuel George as well as a representatives from the fashion and advertising industries.
What Arielle Won
In addition to her one-year Revlon contract, Arielle Moses also took home $12,000 worth of spa care courtesy the Hyatt Regency’s Spa Escencia, an all-expenses paid trip to the Flamboyant Hotel and Villas in Grenada courtesy Caribbean Airlines, hampers from Bryden Pi and Stetchers, a pair of designer sun glasses from Optometrists Today and a voucher courtesy Chaud café.
She will also join fellow contestant Brettney Romeo as the 2014 National Carnival Commission's (NCC) spokesperson and face of Carnival—a new venture by the NCC to promote regional mas. Other special prizes will be distributed to the other contestants at a cast party to be held at Aria Lounge on October 31.
User comments posted on this website are the sole views and opinions of the comment writer and are not representative of Guardian Media Limited or its staff. Guardian Media Limited accepts no liability and will not be held accountable for user comments.
Please help us keep out site clean from inappropriate comments by using the flag option.
Guardian Media Limited reserves the right to remove, to edit or to censor any comments. Any content which is considered unsuitable, unlawful or offensive, includes personal details, advertises or promotes products, services or websites or repeats previous comments will be removed.