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Local mas band Dream Team is scheduled to take T&T Carnival into the homes of millions of Americans this summer.
The Picton Street-based band will have its 2014 presentation I Am recorded by US-Television, an independent production company specialising in business features, for inclusion in a 30-minute documentary on investment opportunities in T&T.
A release said the video package is scheduled to air on the New York based Fox-5 station at the start of the US Summer. Fox-5 currently broadcasts to over 20 million households in the tri-state area: New York, New Jersey and Connecticut.
“The goal is really to promote Trinidad as an investment destination. But the thing is while it’s great to know about returns on investment, if the country is not a good place to live then it’s not going to get you very far. That’s why we include a tourism focus and the bulk of that focus for Trinidad will be on Carnival this year,” explained Carleen Krug, US-Television regional manager.
Krug and her project co-ordinator Leah Smith are here on the behest of T&T ambassador to the US Dr Neil Parsan and are effectively holding preliminary interviews with public and private sector energy players, as well as, scouting shooting locations.
Dream Team bandleader Paul Singh said he is excited about welcoming the US camera crew on the road Carnival Monday and Tuesday not only because of the visibility it provides his band, but also for the exposure it guarantees for T&T culture on the whole.
“We have a product that the world needs to see and every opportunity to showcase our creativity to virgin markets should be embraced,” Singh said.
Krugg said in the US Carnival is synonymous with Rio de Janeiro’s display and hopped their work here could help change that perspective and position T&T as the premier carnival destination.
“Every Trini you talk to just assumes that the world is aware of this magical event that takes place every year. I think that aspect of country branding has been missing for a long time and I think the Government is working to change that and we’re really excited be able to play a role”
“Personally I’m excited to be a part of Dream Team and everybody letting their hair down and having a good time. It’s going to be incredible I have nothing but high expectations. I’m sure after this experience I’m going to be a lifer,” she concluded.