A simple change of hairstyle can transform a woman's spirit. Just ask any cancer survivor who covers her hair loss with a stylish wig or hair extensions. A company partially owned by former Miss Universe finalist, Danielle A Jones, is making this feeling even more accessible for Caribbean women through the introduction of her own line of top quality clip-in hair extensions, as well as the Jada Pinkett Smith endorsed natural haircare line, Carol's Daughter, and US West coast haircare brand, Mixed Chicks.
"A well-coiffed woman has a confidence that is unexplainable," said Jones, as she joined Leap Communications Ltd to open new retail/wholesale distribution outlet Hair It Is (on d'Avenue) in Woodbrook. "Now women of all races can come to one location to find hair products that are right for them," Jones said, adding that Hair It Is (on d'Avenue) offered everything for women, "with locks to weaves and everything in between."
Jones is most excited about the introduction of the ENV line of premium, 100 per cent Indian Remi Human Hair clip-in hair extensions. "ENV" (pronounced envy) stands for Empowered, New and Vivacious which describes what women feel when they have a new look and a new style. Hair adds confidence, and with ENV premium clip-in hair extensions, women can get that feeling, have a new look and change their style in minutes," Jones boasted.
On the decision to be involved with a line of clip-in hair extensions of better quality than many brands endorsed by US celebrities, Jones said the decision was not taken lightly. "I only want to be associated with brands and products that have a positive impact on society, and that embrace diversity," Jones was adamant.
ENV caters for women of all races, with clip-in extensions and hair pieces for women with relaxed, naturally straight, or curly hair. "ENV hair is the best quality available and is genuine Indian hair. That was important to me because too often women companies sell lower grade products in the Caribbean."This product is one that I endorse because I use and love it. It makes me feel like a Miss Universe all over again, and I want other women to have that confidence in their inner beauty and new looks!"
To help women learn about hair extensions, haircare products sold at Hair It Is (on d'Avenue) and the top trends in hair from international runways, Hair It Is launched a Facebook page packed with information. The page has since been viewed by over 6,000 locals.As part of the ex-beauty queen's association with the new premium hair extension brand, ENV will launch a line of skin weft hair extensions designed specifically for women experiencing hair loss as a result of chemotherapy or alopecia.
"This line will be distributed regionally. It is called Denise, in honour of my mother, who angelically won her battle against cancer in 2005 just before I left for Miss Universe," said Jones."A percentage of all profits will support various cancer organisations, including the Associates of the Radiotherapy Centre, of which she was a part, children cancer support groups, and my own cancer charity which will treat women to free beauty products upon diagnosis."
For more information on ENV 100 per cent Indian Remi Hair Extensions, Carol's Daughter natural hair care products, Mixed Chicks, and the other products offered at Hair It Is (on d'avenue), please visit Hair It Is on Facebook, e-mail hairwearett@yahoo.com or call (868) 624-6114.