Kali­fa Clyne

Beau­ti­cians all over the coun­try cash in on the ex­cess­es of van­i­ty and the em­pha­sis on the su­per­fi­cial as clients fill up their ap­point­ment books and sub­se­quent­ly their pock­ets. Jow­elle De Souza, own­er of Hair by Jow­elle, in San Fer­nan­do, com­ment­ed that the Car­ni­val sea­son gen­er­ates a lot of con­sumer traf­fic for her busi­ness as both lo­cal and for­eign clients seek to change their look. She said that she sees an in­crease of more than 30 per cent in prof­its dur­ing the lead up to Car­ni­val Mon­day and Tues­day as clients pre­pare for par­ties as well as mas on the road. The busi­ness of beau­ty can be very lu­cra­tive es­pe­cial­ly dur­ing our ma­jor fes­ti­vals. We play pret­ty mas and make sure that from head to toe we epit­o­mise beau­ty. Most beau­ti­cians can agree that dur­ing the Car­ni­val sea­son, busi­ness is boom­ing.