"We've came up with a method of infusing ice-cream with breast milk. We wanted to completely reinvent it.
"We want to change the way people think about ice cream. If it's good enough for our children it's good enough for the rest of us. "Some people will hear about it and go, yuck - but actually it's pure, organic, free-range and totally natural. I had a Baby Gaga just this morning and I feel great." O'Connor said donors were given stringent health checks and paid £15 for every ten ounces of milk extracted by breast pumps.