Got it? Get it. It’s the popular slogan used by PSI/Caribbean in pushing its safe sex message in T&T. Now, the non-profit organisation is taking that message to the public with a new line of t-shirts. PSI/Caribbean hosted a cocktail reception and media launch of Got it? Get it. Apparel at Drink Wine Bar, on Rosalino Street in Woodbrook on July 26. Under a bright yellow tent, colourful branded T-shirts were on display and available for purchase, as PSI staffers, all wearing the new gear, mingled with guests at the launch event. The shirts bore slogans like: “Think like a man… if you gonna act like one,” and “Sex nice…but de Aids ting.” Kevon Foderingham, PSI/Caribbean marketing and communications manager, welcomed guests and introduced the first ad of the new campaign, featuring singer Kevon Carter and Dianna Quashie.
The ad, and promotional images, were projected on a wall at the popular liming spot. He also presented live entertainment, including poetry by Krissy Gail Edwards and songs by Ifa Sayo and Kevon Carter. Foderingham said members of the public often asked PSI staffers whether their Got it? Get it. T-shirts were available, so they decided to make them available. He stressed, though, that the initiative was not about selling T-shirts, but was all about getting the message out. He said PSI’s campaign sought to reach the youthful public “at their level, without preaching,” in a language to which they could relate. PSI/Caribbean is a Trinidad based organisation that has operated a regional condom social marketing programme across 12 Caribbean countries, since 2005. Apart from HIV prevention, they are also involved in sexual and reproductive health education .
The youth-oriented, Caribbean-flavoured Got it? Get it. brand aims at empowering Caribbean youth to be sexually responsible.
It is distinctive in its approach, as it aims to promote positive behaviour (condom use) and signify condom availability rather than advertise any one particular product or condom brand. The promotion of the GIGI brand goes hand-in-hand with PSI/C’s behaviour change communication activities and efforts to generate demand for sexual and reproductive health services. Information on the availability of t-shirts, as well as ongoing PSI projects, is available online at facebook.com/GotitGetitSafesex.