For the past six years, Pay­less Shoe­Source has shown their sup­port this Oc­to­ber for breast can­cer aware­ness with this year's fea­tured ac­ces­so­ry item -the 2012 Pay­less Breast Can­cer Aware­ness (BCA) bracelet. Once again, Pay­less Shoe­Source, the world­wide spe­cial­ty footwear re­tail­er, is proud to of­fer its Em­brace the Cause item in all of its stores in Trinidad from Oc­to­ber 1. The Breast Can­cer Aware­ness Pro­gramme is one of Pay­less Shoe­Source's so­cial cause pro­grammes that they are very ded­i­cat­ed to. They have been par­tic­i­pat­ing in the BCA pro­gramme in Latin Amer­i­ca and the Caribbean since 2006 and have do­nat­ed around $2 mil­lion to lo­cal char­i­ties. This year the lim­it­ed-edi­tion bracelet fea­tures a pink heart-shaped pen­dant which in­cor­po­rates the in­ter­na­tion­al sym­bol for breast can­cer aware­ness, the pink rib­bon, and will be for sale for on­ly $20 and $6.50 from the sale of each bracelet will go to The Can­cer So­ci­ety of Trinidad & To­ba­go.

"We are ex­cit­ed to con­tin­ue to show sup­port for this very im­por­tant cause in part­ner­ing with The Can­cer So­ci­ety of Trinidad & To­ba­go to raise funds and aware­ness for breast can­cer. Our Em­brace the Cause bracelet al­lows every­one to join in the fight against breast can­cer," said In­ter­na­tion­al Mar­ket­ing Di­rec­tor of Pay­less Shoe­Source, Car­los Ay­ala. One of the or­gan­i­sa­tions that will ben­e­fit from the fund-rais­ing dri­ve is Vi­tas House Hos­pice, a hos­pice for can­cer pa­tients. "Vi­tas House Hos­pice is a ser­vice of the Trinidad and To­ba­go Can­cer So­ci­ety where we care for those can­cer pa­tients who are los­ing their jour­ney called can­cer.

"As strides are be­ing made world­wide to de­feat can­cer, ei­ther by pre­ven­tion, ear­ly de­tec­tion and one day a cure, for the ter­mi­nal stages of this dis­ease, we are over­whelmed by the gen­eros­i­ty and recog­ni­tion by Pay­less Shoe­Source to our cause. By their gen­eros­i­ty, Pay­less has made our abil­i­ty to do this eas­i­er and for this we ex­press our deep­est thanks", said Dr Jacque­line Sab­ga, Vi­tas House chair­man/med­ical di­rec­tor. The Trinidad and To­ba­go Can­cer So­ci­ety, a non-prof­it or­gan­i­sa­tion since 1967, is ac­tive­ly in­volved in the fight against can­cer through screen­ing to fa­cil­i­tate ear­ly de­tec­tion, ed­u­ca­tion to in­crease pub­lic aware­ness of the dis­ease, so­cial coun­selling and psy­cho­log­i­cal sup­port and wel­fare as­sis­tance. The So­ci­ety has ex­pand­ed its ser­vices, with the gen­er­ous sup­port of cor­po­rate cit­i­zens, to in­clude pal­lia­tive care to ter­mi­nal­ly ill can­cer pa­tients at the Vi­tas House Hos­pice, lo­cat­ed in the com­pound of the St James Med­ical Com­plex.