Chutney soca star Rikki Jai has become the first Caribbean artiste to be endorsed by Shure, the world renowned manufacturer of earphones, microphones and other lines of sound equipment.
A release from Balroop's, local distributors for Shure said Jai joins a roster of more than 200 Shure endorsees like Maroon 5, Smokey Robinson, Wyclef Jean, The Who and Lenny Kravitz.
Jai said he was honoured to be picked by Shure and that it was a great opportunity for him to be seen along other "greats" who also endorse.
He also praised Balroop's for the part they played in helping to secure the deal.
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