A fund-raiser for an events management school project has spiralled into a cancer-awareness mission for Shera Gopaulsingh.
"It started out as a project but it became personal after my aunt was diagnosed with cancer," the Arthur Lok Jack Graduate School of Business student said in an interview.
Gopaulsingh, of Quarry Village, Siparia, explained the final project for the class entailed her creating an event, either non-profit or for profit.
"I decided to do a charitable event and, since my aunt was diagnosed, I decided to do it for the Trinidad and Tobago Cancer Society (TTCS), with the aim of developing a base in the south, because the south does not really have that kind of support for cancer patients," Gopaulsingh said.
"When my friend's grandmother was diagnosed, mentally, she could not handle it. She went to the cancer society and got special counselling.
"People in the south who are diagnosed with cancer don't know which direction to turn.
"I wrote to the TTCS telling them about my project to increase awareness of cancer by hosting A Pink Affair party/dance, to be held on April 20, at Docs Ranch, Philippine. They approved it and I started from there."
However, having no money to kick-start the project, Gopaulsingh mulled over a number of fund-raising projects, including a walk for cancer and car wash.
Like a light bulb, the idea dawned on her, one Saturday, that people really liked food, "and so I organised a BBQ."
What happened next was almost miraculous, as Gopaulsingh went to every chicken depot and succeeded in getting owners to donate birds for the cause.
Next, she used Facebook and text messaging to advertise the BBQ themed, Taking a Bite Out of Cancer.
"Within hours, tickets were booked even before being printed.
"By Sunday afternoon I had sold 200 tickets, even though I did not print any until the Tuesday.
"It was amazing, people heard about it and just responded."
With the support of friends and relatives, a total of 300 boxes were sold, amassing a little over $10,000.
She is hoping to increase this sum, on Saturday, at A Pink Affair.
Bent on bringing awareness and supporting the many friends and family members who have been diagnosed, Gopaulsingh is not just talking the talk but walking the walk–distributing literature on cancer in her village.
"This project has given me a wider understanding, really. A reality check on what it is all about. People take a lot for granted, including me, until it hits home."
So passionate she has become about the fight against cancer, Gopaulsingh pledged to make the event annual, as well as engage in other cancer-related activities.
"My aim is to continue educating the public to raise awareness."
On her agenda for this year, is a walk for cancer and a children's show in November to raise funds for children with cancer.
"I am so enthusiastic with what team effort can achieve and those who support me are willing to work for the cause.
"The Cancer Society has been doing a great job in assisting people but I believe that we–the public–can do a lot more to support."
