Last update: 08-Dec-2013 4:55 am
Sunday, December 08, 2013
Trinidad & Tobago Guardian Online
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Corporate T&T embraces cancer cause
October is breast cancer awareness month and making its presence felt once more in the fight against breast cancer is Payless ShoeSource. With its pink breast cancer awareness bracelet initiative also called “the-embrace-the-cause bracelet,” the company is donating 100 per cent net profit from the 2013 bracelet sales to the Cancer Society.
In a telephone interview, Payless country manager Michelle Rudulfo said the organisation has been supporting the fight against breast cancer and promoting awareness over the years.
“We have been selling the bracelets for the past seven years and supporting the Cancer Society’s Vitas House through the sales for the past three years,” she said.
Vitas House/hospice, is an extended service by the Cancer Society which provides palliative care to terminally ill cancer patients.
Rudulfo explained how the bracelet sale works: “The bracelets are sold at $30 and are available at 17 of our locations. It also comes with a coupon which gives customers 20 per cent off their purchases, that offer is redeemable before November 1,” said Rudulfo.
The limited-edition bracelet went on sale from October 1.
The T&T Guardian also spoke with general manager of Vitas House, Lilia Mootoo, who said the self-funded business was very grateful to Payless for its contribution over the past three years. She said donations received from any organisation is a huge help and greatly appreciated.
“We do not receive any help from the Government so besides the donations we get, we also host several fund-raising events throughout the year,” Mootoo said.
She added the job of the hospice, which is located at the St James Medical Complex, is to ensure that patients spend their last days in a happy and comfortable environment.
An earlier release by Payless ShoeSource said the bracelet will be used to spread the message about the benefit of early detection in the fight against breast cancer and the requirement for undertaking mammograms, clinical and breast self-examination for women of all ages.
“Breast cancer is the second leading cause of cancer death in women, exceeded only by lung cancer. It is, however, encouraging that the death rates from breast cancer have been declining since 1990. It is believed that these significant decreases can be credited to early detection, increased awareness along with improved treatment. As a corporate citizen there are many causes that Payless can adopt, but it feels strongly about the fight against cancer as almost every one of us has lost a loved one to this dreaded disease, or knows someone who has,” the release said.
The T&T Cancer Society has also teamed up with Republic Bank to spread breast cancer awareness. For October, Republic Bank has provided mobile clinics for free tests and screenings for the public. The mobile clinics are set up at various Republic Bank locations across the country. Free screenings began on October 1 with breast examinations and pap smears.
They will continue from 10 am at the following locations:
October 28 - Republic Bank Arima
October 29 - Republic Bank Gulf View (La Romaine)
October 30 – Republic Bank Centre City Chaguanas
October 31 – Republic Bank Valpark Shopping Plaza
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