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2017—a year of growth for Alta
Today Alta continues with the Year in Review which was first presented to members of Alta at the annual general meeting earlier this month.
Last week, the column looked at strategies implemented to increase awareness of the programme and remain relevant—this included the launch of a new logo and a significant boost in both online and offline presence. With a clear strategic plan, this will continue into 2018.
Every year, Alta conducts two campaigns; student recruitment and tutor recruitment.
In order to stay relevant and minimise cost, this year Alta took the decision to focus communication messages on radio and social media and didn’t have print ads.
This resulted in successful and cost effective Tutor Recruitment and Student Registration campaigns in the past year.
The Student Registration campaign themed Live Your Best Life with Alta, used radio scripts from 2016 (funded by CSP) as well as Alta ambassador John Bascombe, an Alta graduate who is currently enrolled in law school.
Preliminary figures for this academic year indicate that 1,451 students are attending classes, 641 of whom are new students. This figure exceeds the 1,179 as of this period last year and 1,142 of 2015.
Alta continues to accept students into classes with available space, via phone or walk-ins. This shows that as much as Alta continues to battle stigma, the number of students making the decision to come to the community classes is still growing.
The continued support of the 50 Alta classes around the country comes from Alta’s class sponsors for 2016/17 – Republic Bank, United Way of T&T, The National Gas Company of T&T, Price Philanthropies Foundation, Phoenix Park Gas Processors, First Caribbean International Bank, Kapok and Hamilton Padmore.
Unfortunately this year Alta’s Cascade class was discontinued because of the repeated small student numbers. In 1994, the St Ann’s/Cascade Motivational Programme became the second venue to host an Alta class.
Alta thanks Noreen De La Rosa, board member of this centre, for not only providing this venue for 20 plus years but for also teaching and coordinating this class. Aside from community classes where students focus on their literacy, Alta also provides a Spelling Programme for students who wish to focus on this aspect of their literacy growth. This programme continues its steady growth for yet another year with the Port-of-Spain venue having the largest number with well over 40 students. The demand was so great that past tutors had to be called back to active duty.
Last year, Alta was able to successfully restart the programme in Grenada.
Fortunately classes continue there with students completing their first academic year in early December followed by the recruitment of new students by the end of the year. Their new academic year will thus begin in January 2018.
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