Sporting enthusiasts gathered in their numbers on June 3 at the All Out Sports Bar, Queen's Park Oval, Woodbrook for the launch of Fanlime.com, a Web site that represents the next major step in the evolution of sports media.It is the first site to allow fans to truly engage and interact with all of their favourite athletes, brands and fellow sports-enthusiasts, in one place.This exciting new venture will also bring the future of digital marketing to sponsors, athletes and fans around the world.Focused on the goal of bridging the gap between the athlete and the fan, "Fanlime makes the athlete more accessible and is the first site to give the fan a true voice," said founder, Marc Farrell.
He stated that "fans are able to engage with their favourite athletes and brands like never before, while expressing their own personal sporting identity."With sports and entertainment being one of the most lucrative industries globally, Fanlime has the potential to make athletes not just popular players on the field, but to elevate them to rock star status in the minds of their fans.Fanlime will integrate the elements of sport around which fans typically create conversation, camaraderie and competition, and allow users to recreate the entire social sporting experience online; customising their content, sharing and conversing with their friends, and receiving unique access to events, merchandise, and deals, all based on their specific points of interest.Farrell explained that "fans are not the only people who will benefit from a relationship with Fanlime.
Athletes, many of whom already engage with their fans through various platforms, will receive a boost in redefining themselves as more than simply players on the field."They will be able to give fans what they have been clamoring for-insight into their personal interests, relationships with sponsors, products and causes-while gaining the ability to monetise this interaction with their loyal fan base."Farrell continued: "Brands will benefit from the ability to align themselves more directly with their most prized assets: the athletes they work with."He added that "brands will also gain the advantage of a direct connection with their audience. Imagine creating behind the scenes content, showcasing a commercial they're shooting or a product they're launching, with one of their star athletes" According to Farrell, Fanlime was a win win situation."Users are able to engage with friends, athletes and brands in new ways, while athletes and companies can better leverage the support of their fans to enhance their brand. That's why the lime starts here."