This week guest columnist VASANT BHARATH Minister, Food Production, Land and Marine Affairs continues the third of his six-part series in this space on food security. He tackles the question of how the Government means to back farmers to go local.
Agriculture is a business and my Government is committed to providing the enabling environment to encourage entrepreneurs in this sector. Traditionally, agriculture is not seen as an attractive career choice. We have been acculturated to think that work with the hands is menial. But agriculture is not only work with the hands. Traditional agriculture may in fact be so, but we have highly mechanised and technologically advanced systems that currently exist.
Do you know that there are over two hundred (200) career choices in the field of agriculture? In the areas of Agriculture Production (seedling producer, beekeeper); Agri-business (insurance agent, chemical supplier, commodity dealer); Agricultural Research and Health Scientist (biochemist, plant geneticist, veterinarian, nutritionist); Agricultural Specialists (journalist, accountant, loans officer); Agricultural Engineers and Mechanics (civil engineer, irrigation engineer, land surveyor); Horticulture (landscaper, golf course manager, park manager); Resource Management (wild life specialist, environmentalist, soil conservationist); and Agriculture Processing and Distribution (plant quarantine officer, entrepreneur).
Leading from the front, my ministry decided to tangibly display our support of the industry and our local farmers with the policy decision taken to only serve a local menu at all ministry events. To demonstrate how practical a decision this was to all other ministries, while encouraging them to do the same, the Ministry hosted its premier event, World Food Day "Food Fest," in collaboration with the University of the West Indies on November 12 and 13, 2010 at the JFK Quadrangle, UWI St Augustine Campus.
The primary objective of the World Food Day celebration was to demonstrate the vast array of local produce (agriculture and livestock) that are prevalent in Trinidad and Tobago; and to showcase the opportunities inherent in the agriculture sector and thus encourage sustained youth interest. "There is no taste like home!" said a returning resident after having one of her favourite mangoes recently. We have so many fruits and vegetables that are synonymous with our twin island republic. Fruits and vegetables that are unique to us and nutritional.
On July 20, we launched a national campaign to promote food security in Trinidad and Tobago. A campaign that, for me, birthed the ultimate goal of my Ministry, which is to "Put Trinidad and Tobago on your table." We are attempting to create a brand called agriculture, a brand called Trinidad and Tobago foods. Our very own brand, grown right here. We realised though that we must first create and instil national pride in that which is ours. Through this National Campaign, we are highlighting the value of our local farmers and restore respect to our farmers. This campaign will increase awareness of the local produce (nutritional, health and variety) and thus create an increased demand for the local produce (meat, fruits and vegetables) therefore stimulating local production.
To effect change, we must first start with the young minds. Any management consultant will tell you that behaviours are learnt, so we intend to shape and mould the minds of our nation's youths to acquire a taste for local produce. We have engaged in initial discussions with the National Schools Dietary Services Ltd (NSDSL) to collaborate in providing more local content to our school children through the 150,000 daily meals provided through the School Feeding Programme. The social acceptance of these "new products" are of course supported by this campaign which creates an appeal and demand for "local."
• To be continued.
