Mackeson One-The Event would take place on April 8 as the very first Caribbean Sand and Sea Sports Festival, which is set to be a yearly attraction. This convergence of dancehall and soca will take place at Pigeon Point Beach, Tobago. The headline performer is Jamaican superstar Konshens, who would perform alongside soca heavyweights Benjai and Swappi.
Currently, Konshens (Garfield Spence) is a worldwide phenomenon, as he has sold out concerts from Montego Bay to Germany and his new album, Mental Maintenance, recently took the number one spot on the iTunes music charts. He is arguably the biggest dancehall act at the moment and with the absence of Adija "Vybz Kartel" Palmer, the reggae star is in heavy demand all over the world.
The day is set to be one of fun, with football, volleyball and kayaking starting at 12 pm and going on until 6 pm, before the main event, which is carded to begin at 10 pm. Event promoter Shane Medford was elated about the affair as he stated: "This has been in the works for a long time now and I must give credit to the Tobago House of Assembly and the department for tourism in Tobago for believing in the Sand and Sea Sports Festival, as a new event with the potential to boost the tourism industry."
Mackeson is the main sponsor and will be offering patrons special prices and surprises at the event. Slam 100.5FM has jumped on board as an event sponsor and will be the official radio station. Added to this, Slam is celebrating their one year anniversary and head of programming, Joel "Signal to Noise" Morris, said: "We are really excited to be a part of this event, some of our presenters and DJs will be coming to Tobago to introduce our progressive urban sound to the people.
This is in keeping with our initiative of supporting music and entertainment locally and around the region, pushing towards further integration. This is the only way we can penetrate the world market. It must be one Caribbean movement and it must start at home, in and around our islands."
Tickets for Mackeson One-The Event are available at regular box offices in Tobago at reasonable prices.