Last update: 07-Dec-2013 3:12 am
Saturday, December 07, 2013
Trinidad & Tobago Guardian Online
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PNM promoting ‘softer’ Rowley
The Opposition PNM has moved in the middle of the local government elections campaign to try and heighten party leader Keith Rowley’s stocks as a national leader by rebroadcasting the party’s 2012 video, promoting a “softer” Rowley. At the end of last week the PNM began broadcasting television re-runs of the video done to tweak and repackage Rowley’s image in a softer style.
First aired at the PNM’s 2012 convention, it shows Rowley at his Tobago estate, in the garden, reading a book and with people, as well as featuring his wife Sharon talking about his childhood and interests. It was featured on television after the PNM’s San Juan meeting last week and again on Monday night. PNM chairman Franklin Khan at first said the first broadcast was done to fill in TV space the party had purchased.
Asked why the party needed to use a video of the leader rather than promote local government candidates, Khan said the PNM could not profile all 136 candidates but the party was “selling” its policies via the leader. “This is wrapped around the leader. He is the major face of PNM,” Khan added. PNM general secretary Ashton Ford, who said the ILP and PP were attacking Rowley every night, also said Rowley was the type of tough, no-nonsense, disciplinarian T&T needed since the country was in “lawlessness now.”
Both referred further queries to the PNM’s public relations officer Faris Al-Rawi, who said there was a confluence of PNM’s moves from recent election campaigns as well as the current ones, all leading up to the party’s own leadership election convention next year and general election after that.
Al-Rawi said: “Our general election campaign began quite some time ago and policies for that election will be publicised soon. Also our campaign includes allowing the Keith Rowley picture to be seen. Government spent a large amount of resources to try and tarnish his reputation.” Countering that, Al-Rawi said, the PNM was undertaking various moves, including dealing with Rowley’s whole image and the so-called softer side of him.
“PNM is simply allowing a larger window into Keith Rowley, the man, which we began at our (2012) convention. We are very proud to share the larger picture of who Dr Rowley is with everyone. T&T needs to see the other side of him,” he added. He said the profile heightening exercise was also geared at the PNM’s one-man-one-vote leadership election next year, which he said would take place months away from a general election.
Now, he added, was an opportune time to “remind people about the multi-faceted man” Rowley is.
Deonarine again explains on TV
The ILP on Monday night replayed on television deputy leader Anna Deonarine’s explanation about her Range Rover. Deonarine spoke about the matter at the ILP’s meeting in Tunapuna last Sunday night after media reports on it. The segment was replayed on Monday night television, though not the entire Tunapuna meeting. Yesterday, ILP deputy leader Lyndira Oudit said Deonarine’s explanation was aired since there had been “a lot of mischief” on the issue and Deonarine’s explanation clarified it.
She also said there had been problems with the TV broadcast of the ILP’s Tunapuna meeting and supporters had asked for a replay to hear fully what was said. She explained: “A lot of people could not hear the statements of the Sunday night meeting properly, so we agreed to re-run it on Monday when we didn’t televise our San Fernando meetings that night.
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