Last update: 24-Apr-2014 4:55 pm
Thursday, April 24, 2014
Trinidad & Tobago Guardian Online
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First there was popcorn chicken, now there’s the popcorn riddim
Fast food giant KFC is bringing together popular soca artistes, a spicy soca riddim and their popcorn chicken for the Carnival. Enter the official KFC Popcorn riddim, produced by Johann Seaton and Ricardo “RykkyBobby” Rameshwar of Madmen Productions.
On Tuesday, KFC’s parent company, Prestige Holdings Ltd, launched the company’s 2014 Carnival campaign, Feed Yuh Riddim at its Hospitality Suite at the Queen's Park Oval.
KFC’s marketing manager Nicole Ramdhanie said the campaign delves into the root of Carnival with dynamic visual, sound and dance elements. Also as part of the campaign, a Pop Step dance will be featured on KFC’s Facebook page as part of a fun competition with great prizes to be won.
Ramdhanie told the T&T Guardian that KFC was proud to bring a new twist to Carnival 2014 with the Popcorn riddim.
She said the idea for the riddim was a collaboration between Prestige Holdings and Collier Morrison and Belgrave Limited (CMB), the company which has managed Prestige’s advertising for several years.
“We've always sounded out the market around Carnival time for the hottest riddim and we will collaborate with artistes to promote our special KFC Carnival meals, but this year we decided why not create a riddim ourselves and have artistes work with us,” explained Ramdhanie.
She said the riddim has also been adapted to create jingles for KFC Popcorn Chicken and the KFC Mega Riddim Meal.
But KFC is not the first soca entity to release a soca riddim, as Stag launched Stag riddims last and this year.
The KFC Popcorn riddim features soca artistes such as Olatunji Yearwood who is KFC's 2014 Carnival Ambassador, Denise “Saucy Wow” Belfon and Ramdhanie said they are in talks with Blaxx from the Roy Cape All Stars as well as several other soca artistes. Representing chutney soca on the riddim is 2010 Chutney Soca Monarch, Ravi B of Karma. His song, a collaboration with Kerwin Du Bois will be released soon.
Both Belfon and Yearwood who were present at the launch performed their songs on the riddim. Yearwood sang Fete-a-lot, the Jovan James composed song that will be the first be released. Belfon performed Break it Down, written by Kareem Thomas, Kern Rose and her son, a budding hip-hop artiste, Daniel “Infrared” Joseph.
The performers also expressed their excitement about being on the riddim and working with Madmen Productions, saying that the venture by KFC was a brilliant move as it supported the culture and encouraged comradery among artistes.
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