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The leaked e-mails
Following are excerpts from e-mails between Phillip Alexander and Roodal Moonilal and Rodney Charles to UNC activists:
From Alexander to Moonilal (May 31)
Every evening from six to seven on CNMG there could be a one hour show called 'Equal Time' hosted by yours truly. The concept of the show is simple ... the first fifteen minutes would be dedicated to taking the sting out of 'The News' using sarcasm and satire, the second fifteen minutes would do the same of 'The Net.'
The first fifteen minutes of the second half hour would be guest driven, usually someone in the public eye (government ministers under attack especially) that we 'humanise' with humour and personal fun questions until the last bit where we give them the opportunity to debunk opposition misinformation. The last fifteen minutes would be the wrap up where everything is pulled together and tied up with a neat and pretty bow, where audience participation texts and polls are wrapped up, and where we pass it over to Sammy Jo and the news team.
That time slot is now very popular, and the concept for this show is a proven one as effective in shaping public opinion. Everyone that we have mentioned the idea to agrees that it would get crazy large numbers accomplishing two important things:
1. Undermining opposition messaging in the biased media (as we have demonstrated our ability to do on social media in the recent past).
2. Deliver the lion's share of the news audience to C-News where the content is more balanced and hopefully keep them away for TV6 and CNC3 News. Within weeks we expect this to be the most popular show on TV in its time slot as humour is a number one driver of audience participation.... We have absolutely nothing to lose and everything in the world to gain by doing this.
Within seven days we could launch with a MASSIVE social media and Smart Phone campaign that would GUARANTEE the premier show being one of the most watched shows ever. It is time the government a level playing field, time to give the PP supporters something to rally around, it is time to give the population Equal Time.
From Charles to UNC activists (May 16)
We propose launching a full scale attack on Keith Rowley come the morning of May 19th 2014 ie the morning after his expected landslide victory. We absolutely need to bring down his polling ratings. We are therefore asking you (and all our supporters) in whatever way you can, to be part of that attack.
Always refer to him as Rowley-not Dr Keith Rowley. Try also to have short sound bites that speak to his negatives. His name should be side by side with the negative e.g. Rowley is unfit to lead. He is too arrogant. He does not entertain views different from his.
The central themes of our attack should be (you can add to these, but the information must be factual and concentrate on Rowley): .... Ok let us in our various (and even separate) ways do what we have to do to bring start putting KR on the defensive. He has shown himself unable to weather sustained attacks. He becomes angry and in effect a raging bull. The time has come to stop saying what is not being done. The time has come to launch your attack. Be part of the plan.
Let us see how KR stands up. We propose three weeks of attacks which will be tweeked to factor in the union march, and our anniversary celebrations. After this we will test polling figures to see which resonates and what changes we need to make. This is a small but essential part of our fight back. As Always we are amenable to wiser counsel.