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Tuesday, July 22, 2025

Sterling Services director: Foreign used Benz no threat to company

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20140824

The pres­ence of for­eign used cars in the au­to­mo­bile mar­ket is not a threat. The state­ment was made by San­cia Jod­han, di­rec­tor, of Ster­ling Ser­vice (Bat­too Bros) Lim­it­ed.Her com­ments come as the com­pa­ny launched the C Class of Mer­cedes-Benz yes­ter­day. The launch took place at Sackville Street, Port-of-Spain. The com­pa­ny pro­vides 250 lux­u­ry ve­hi­cles per an­num to the au­to­mo­bile mar­ket.

"I don't see it (for­eign used ve­hi­cles) as a threat, but you do find peo­ple do bring in for­eign used Mer­cedes. Mer­cedes has tried world­wide to put a stop to that, where they have stopped any coun­try that has a deal­er, (the first own­er) should not be al­lowed to ex­port to any oth­er mar­ket. You find that any­body who is do­ing it (im­port­ing a Mer­cedes-Benz), may be it is just a used car, we can't stop that, but it is not a big threat to us," she said.

Jod­han added that though the num­ber of cars on the road have in­creased the com­pa­ny has not con­tributed to the con­ges­tion since it pro­vides cars to a niche mar­ket."It is clear that the num­ber of cars on the road have in­creased. We are such a small niche, (and do not con­tribute to traf­fic) there are much big­ger play­ers in the game than we are," she said.Stat­ing that the Mer­cedes-Benz brand is a strong glob­al brand that has stood the test of time, she said the C Class se­ries would be in the T&T mar­ket for eight years.

"The class used to be the one of the small­er sized ve­hi­cles, but now we have oth­ers that are small­er- the sporty com­pact car that's still very af­ford­able in the Mer­cedes line up."One of the fea­tures of the car is that in­ter­net ac­cess is pro­vid­ed so the dri­ver does not have to hold their mo­bile hand­set while dri­ving. Among those at­tend­ing the event were Crick­et leg­end Bri­an Lara, chief ex­ec­u­tive of­fi­cer Ni­rad Tewarie and chief ex­ec­u­tive of­fi­cer of Ex­porTT Christo­pher Lewis.


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