The Caribbean Pre­mier League (CPL) cre­at­ed a record to­tal eco­nom­ic im­pact of US$101,683,135 for Guyana dur­ing the 2023 tour­na­ment.

There were six reg­u­lar sea­son match­es and four play­off match­es in Guyana be­tween the 13th and 24th Sep­tem­ber and the tour­na­ment con­clud­ed in front of a sell-out home crowd at the Prov­i­dence Sta­di­um with the Guyana Ama­zon War­riors claim­ing their first CPL ti­tle.

The eco­nom­ic im­pact study was com­piled by YouGov Sport who re­port­ed on the im­pact CPL had on the lo­cal econ­o­my. The fac­tors tak­en in­to ac­count in­clude the key eco­nom­ic dri­vers are or­gan­is­er spend, vis­i­tor spend and me­dia val­ue for Guyana.

Dur­ing the CPL win­dow, the tour­na­ment was re­spon­si­ble for fill­ing a record 23,217 ho­tel room nights in Guyana, made up by CPL’s sig­nif­i­cant co­hort which in­clud­ed play­ers, coach­es, ad­min­is­tra­tors, TV and me­dia crews, team own­er groups, league and fran­chise event man­age­ment teams, along­side over­seas vis­i­tors who ar­rived to watch the games. A large part of the to­tal eco­nom­ic im­pact fig­ure came from the mon­ey spent by these over­seas vis­i­tors who spent a con­sid­er­able amount of time in Guyana dur­ing the CPL match­es, en­joy­ing the many ac­tiv­i­ties put on as part of the Crick­et Car­ni­val.

Guyana al­so ben­e­fit­ed from the tour­na­ment be­ing broad­cast around the world with CPL’s to­tal au­di­ence reach­ing 853.5mil­lion view­ers. As al­ways, the tour­na­ment worked close­ly with the lo­cal tourism au­thor­i­ties to cre­ate world class con­tent which high­light­ed the fan­tas­tic eco-tourism op­por­tu­ni­ties that ex­ist in this stun­ning coun­try. These ex­clu­sive fea­tures and vi­gnettes were shown dur­ing the CPL match­es, fur­ther pro­mot­ing the tourism mes­sage to a glob­al au­di­ence.

Pe­te Rus­sell, Re­pub­lic Bank CPL’s CEO, said: “The con­clu­sion of the 2023 tour­na­ment was cer­tain­ly dra­mat­ic, as all eyes were on Guyana to see the Ama­zon War­riors claim their first CPL ti­tle. This was a fan­tas­tic mo­ment for the coun­try and it is ex­treme­ly re­ward­ing to have seen both the so­cial and eco­nom­ic im­pact the tour­na­ment had in Guyana, with the fig­ures re­leased to­day con­firm­ing what we all felt dur­ing those mem­o­rable 11 days last Sep­tem­ber.

“Hav­ing the show­piece fi­nale the Biggest Par­ty in Sport in Guyana was cer­tain­ly a huge suc­cess and these num­bers show how sports tourism can leave a sig­nif­i­cant and last­ing lega­cy.”