Ryan Ba­choo

Caribbean Air­lines Lim­it­ed has an­nounced its part­ner­ship with Reg­gae Sum­fest, the largest mu­sic fes­ti­val in Mon­tego Bay, Ja­maica and the Caribbean.

Reg­gae Sum­fest which is cel­e­brat­ing its 30th year, has evolved in­to a week-long se­ries of di­verse ac­tiv­i­ties in­clud­ing an Ar­ti­san Vil­lage and the Sum­fest Mall which will have au­then­tic Ja­maican craft­ed items on sale.

This part­ner­ship will ex­tend for the next two years and will be promi­nent­ly show­cased through a spe­cial de­cal on one of Caribbean Air­lines' new Boe­ing 737-8 air­craft.

The fes­ti­val draws a wide au­di­ence of Ja­maicans, Caribbean peo­ple, and the Di­as­po­ra, who gath­er to cel­e­brate the rich­ness of Caribbean mu­sic, cul­ture and cui­sine.

Ac­cord­ing to Garvin Med­era, CEO of Caribbean Air­lines: "We are thrilled to once again be the pre­sent­ing part­ner of Reg­gae Sum­fest, one of the most icon­ic events in the Caribbean, es­pe­cial­ly as the pro­mot­ers cel­e­brate the 30th an­niver­sary. This part­ner­ship start­ed in 2019 but was paused due to the pan­dem­ic. How­ev­er, we’ve re-con­nect­ed, as Caribbean Air­lines re­in­forces our com­mit­ment to pro­mot­ing Caribbean cul­ture.

Fur­ther, as an air­line that is ded­i­cat­ed to con­nect­ing peo­ple across the Caribbean and be­yond, this part­ner­ship makes per­fect sense.