The Sport Company of T&T (SPORTT) in an effort to boost the country’s sports tourism sector has sent consultant Colin Borde to South Africa to meet with Indian Premier League officials as well as sporting officials from South Africa. Since his arrival in South Africa, Borde, the former T&T and current West Indies ‘A’ team manager, has made useful contacts and gathered useful information to take back home.
“We view sports tourism as a lucrative sector to be tapped into and this is why I am here. I have met with a number of officials in this country since my arrival and I must say the information I have gotten will surely make a difference to the way we do things back home.” Borde, who works directly with the sport and development unit at SPORTT, added: “I am here to look at the administration, marketing and logistics of the Champions League. We will be hosting a leg of the regional T20 cricket series in T&T and the Ministry of Sport is involved with the T&T Cricket Board (TTCB) in this venture.
“I will be taking back information and looking to see what we can do differently to make it more comfortable for cricketers and the public during that tournament.” Borde further explained: “We are looking to develop our own brand of sports tourism back in T&T and I have been able to meet with a number of people to assist with this.
“When I was manager of the T&T team at the Champions League in 2009 in India, I met a number of officials and they have been very helpful since meeting up with them in South Africa. “At the end of the day we need to get out on the international scene to developed countries like South Africa and take a look at how things are managed, if we want to improve.
“This venture, alongside other TTCB officials who are here, is vitally important as although it’s a cricket tournament, the idea of the ministry looking for partners globally to drive the business of sport covers many factors. “Certainly this initiative is in keeping with the SPORTT policy of gathering, disseminating and implementing key initiatives to continue to enhance the administration of all sports in TT.”