Central companies get behind Sharks football

FA Trophy finalists Central FC has announced sponsorship deals with Couva based companies, Superior Readymix Limited (SRL), J-zz’s International Steakhouse and Super Industrial Services Limited (SIS) as the club gets ready to kick off its Youth Football programme.

“We have been in discussions with several companies over the past couple months,” said Sharks Managing Director Brent Sancho, “and we are elated that these have agreed to partner with us, especially with the Pro League’s Youth Tournament just around the corner.” 

The club held trial sessions on Saturday and Sunday for its Under-13, 15, and 17 youth teams and have secured deals that will see these companies invest  in the development of these youth teams. 

“But there’s still room for more,” Sancho added. “Central FC’s plans are to focus heavily on youth programmes and development that will not only benefit the club, but local schools and communities.” 

Superior Readymix has a superb record of delivery and service during its eleven year history and has supplied readymix concrete for several major projects such as the construction of Plants for Nu Iron Unlimited, Caribbean Nitrogen Company, and the AUM Plant in Point Lisas as well as major work with the Ministry of Works and Transport. SIS is a local general contractor that has been in the industry for the past thirty five years.

“J-zz’s has been superb during the entire negotiation process, said Central FC Operations Director, Kevin Harrison. “Although they are a relatively new company to the area, they have been very positive and very supportive of our ideas for youth and community development. You can tell that they have a strong desire to do more than just exist, they intend to fulfil their corporate social responsibility by investing in the local community and supporting positive activities for young people.”

Harrison said “We need more companies like J-zz’s, SIS and SRL to get behind professional football. But in return, clubs must deliver value. Of course, everybody wants to win trophies, but the real value for corporate T&T is being involved in community projects. 

“Our Football in the Community programme gives companies excellent profile in the heart of their community. For example, Toyota has been very supportive by providing a bus to assist us with transportation and now when we take kids from local orphanages to matches they don’t ask about the Central FC bus, they ask for the Toyota bus!” 

Harrison continued, “It is our hope that other companies in the Port Lisas area, as well as throughout Trinidad, will look at the positive effects of including The Sharks’ Football in the Community programme as part of their Corporate Social Responsibility agenda. 

“We have the ability to access all elements of the community, so whatever product or service needs promoting, we can tie it into a project.”