In an effort to become a more viable and self sustainable league, the T&T Pro League has recruited American sports management company Playbook Management International (PMI) for a two-day seminar on the business of professional football, which will run from today to Friday.
PMI managing partner and former FC Dallas managing director Michael Hitchcock will head the seminar, geared at improving the business side of Pro League clubs, at the Siparia Room of the Hyatt Regency Hotel, Wrightson Road, Port-of-Spain.
The seminar will include a combination of presentations and workshops titled Profitable Business Management, Community Relations, New Media, Revenue Generation, Player Marketing, Successful Ticket Sales, Game Day Experience, Marketing and Public Relations, and Sponsorship and Sales Programs and Activation.
League CEO Dexter Skeene clarified, "The league is at the stage in its cycle where strategically it is necessary to focus on the business side of football, the aspects off the field of which add to the value and the profitability of the clubs and the league.
"We have an experienced practitioner in Michael Hitchcock, who will provide the insight and experience to the owners and persons who are involved in the managing of our professional football clubs. It provides a forum where the owners can take full advantage of up to date professional football management systems and marketing methods which will assist to put the league on a firm and viable footing going into 2014 and beyond," said Skeene.
The league has extended gratitude to the Sport Company of T&T (SporTT) for its assistance in the venture.
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