Concacaf head of marketing development Dr Julian Stanculescu believes that it is an opportune time for football in this country to elevate to a level that will see it compete and stand on a similar level to some of the more developed footballing nations on the global stage.
The Romanian-born former head of marketing and communications for the United Arab Emirates Football Association has been following the events of the Trinidad and Tobago Football Federation (TTFF) closely in recent times, particularly what has transpired since the Concacaf Congress in Panama City last month. He is urging the country to grab the opportunity before it, if there is in fact a desire to use football as a driving force for national development and international ties as well as for global branding.
"I think it's a great moment in TTFF football history and a great period as things are taking off. I believe that T&T football needs the support of all its partners to move things forward," Stanculescu said.
"I think the right investment in the brand and football programs can truly bring a good return in the short, midterm and long term. There is no doubt that football here cannot really move forward without this kind of support so I will strongly encourage companies from the country and government organisations to get involved in the programs and be part of this great initiative called football which brings so many wonderful things to our society."
The Romanian-born brings more than 25 years' experience in the organisation of global events, including the Winter and Summer Olympic Games, Fifa World Cups, Continental Confederation competitions, and many national competitions for different sports.
Stanculescu holds a doctorate from the Academy of Economic Studies in Bucharest, Romania, and a Masters in the Science of Management.
He has already sat in meetings with TTFF president Raymond Tim Kee and general secretary Sheldon Phillips and expects to see forthcoming results that will show progress.
"I think that by sitting down with the delegation of the TTFF, I have learned about the new initiatives that are now in the plans for the next few months of this year and the next few years.
"I was very happy to learn that there are a lot of activities planned such as national team games, grass-roots football, festivals as well as solidifying the corporate support, the structuring of the marketing and communications programs and some of the other areas of the federation in order to bring the TTFF to an international level at which it should be and obviously bring the success that has been there in the past. There have been successes like going to the World Cup, or whether it is going to the Gold Cup, or participating in other international tournaments with good results."
Stanculescu gave an assurance of his support and that of the regional governing body to T&T.
"Absolutely, whatever we can do to support the TTFF and whatever can be done in any other way to help promote the game is extremely important. Every member of our confederation ultimately brings an increased level of development and progress to the confederation itself."
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