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Guardian Media acquires cricket rights
Guardian Media Limited has acquired the cricket radio broadcasting rights to the West Indies home series for the next six years, following recent successful negotiations between the Trinidad-based media group and Ten Cricket in India.
Regional cricket fans can now be assured of radio coverage in their respective markets, beginning with the 2014 home series. This acquisition marks a major milestone for the region and cricket in general. With maximum coverage for the series, Guardian Media expects wider interest in the game, since all radio stations in each island will now have an equal opportunity to bid for the broadcast rights of these matches across the region. Radio rights have been a source of contention across the Caribbean over the recent past, however cricket fans can now rest assured that this is a thing of the past.
Fans now have live commentary of England’s tour to the West Indies, starting with the 50-over and T20 matches. Later this year fans will also have access to New Zealand and Bangladesh when they compete.
CEO of Ten Cricket Rajesh Sethi expressed his delighted in having this long term relationship with the Guardian Media Limited. According to him: “West Indies cricket has always produced great players and their contribution to the cricketing world has been unmatched.”
According to Sethi :”This deal means listeners in the Caribbean will enjoy world class uninterrupted commentary something he sees as great news for fans of the game.”