A volunteer is “an individual who works out of free will or relatively uncoerced and receives no remuneration at all or only a relatively small reimbursement or pay,” (Cnaan, Handy & Wadsworth, 1996). Volunteers serve as technical officials and general support staff in the execution of any sporting event, whether at the community, school, national, regional, or international level.
Volunteers typically perform various functions, including athlete support, refereeing and officiating, security, logistics and operations, administration, and more. For many, they stand in the sun, record data, hand out water, and provide any other essential functions to ensure the event’s success.
At the Paris Olympics 2024, there were over 30,000 volunteers. Therefore, the onus is on organisers to ensure that volunteers are treated as a critical cog in achieving the event’s desired objectives. Failure to heed the importance of volunteers will result in high attrition rates, which will severely impact the overall quality of events.
Volunteers must be trained to perform their roles and responsibilities, receive official uniforms, food and drinks, organise transportation, access to facilities, certificates of participation, and receive invitations to exclusive events as a symbol of appreciation for their service.
The greatest benefit of volunteering is the opportunity for networking. Large regional events like the Caribbean Premier League or the Carifta Games, which are hosted in various Caribbean countries, require a huge number of volunteers from “all over” to help with tasks like ticketing, accreditation, seating, and providing information to fans. For these mega-events, the organising bodies often provide volunteers with uniforms, and sometimes even accommodation and transportation. This is especially helpful for technical officials, who may need to arrive early or leave late. Locally, for example, for 5K, 10K, 15K races, or a half-marathon, volunteers are typically given a t-shirt, a hat, and on some occasions a phone card to maintain effective communication with the organisers. Depending on the time of day, a meal (breakfast) is also provided.
As demographics, values and attitudes change, the Gen Z population is not prepared to accept any service short of appreciation and respect for their time and service, which is both free and valuable. This generation is more likely to speak up, and if not heard, they will leave. How can any sport grow under these conditions? It is not just the athletes that must be considered, but all volunteers, especially those who provide service in the technical aspects of events.
Association executives must be very mindful of how they treat technical officials. After all, these officials—along with club members—are the ones who elect the executives to their positions. These volunteers expect that the executives will look out for their best interests, advocate for them, and treat them with dignity. In return, the executives are responsible for ensuring the continued excellence and success of the sport.
Volunteers are the heart of sports, freely giving their time and energy to support events and organisations. Their efforts are driven by a deep commitment and personal values, making it essential that sports associations and non-profits manage them with care and respect. Therefore, we urge all sports associations and non-profits to treat technical officials and all volunteers with the appreciation they deserve. They should be seen as equals, not subordinates. Listen to their perspectives and work together to achieve the best outcomes for everyone. Strive for excellence within the sporting community by treating volunteers with the same respect you have for your executive members. Always show appreciation for their work, as they are truly the backbone of the sports industry.
Bernadette Antoine specialises in sport management and administration. She holds a BSc. in Sports Management and is pursuing an MSc. in Sports Science. She is an advocate for advancing women’s participation and community development in sport.