Her famous last name is synonymous with business of all spheres in Trinidad and Tobago, the region and across the globe, from retail to manufacturing. But for Carol Sabga, her decision to start her own business in digital printing was not a mere means of joining an esteemed lineage of astute business people, but a way of sharing her passion for graphic design and all its appendages with others. Visual Technologies which is located in Maraval, is a dream materialised for forty-five year old Sabga. After spending the past 26 years living in the U.S. doing graphic design she decided to return home to spend more time with her family, after the passing of her father six years ago. While living abroad, Sabga was able to gain the experience and technical know-how, enabling her to establish Visual Technologies that boasts of cutting edge technology in delivering high demand goods and services to customers.
According to Carol however, graphic design as a college student was not her first choice. "I went to study Interior Design at International Fine Arts College in Miami and when I finished, I then pursued graphic design", she admits. Subsequent to an internship with interior designer Karen Aboud, Sabga realized that her passion lied in graphic arts. "I did an internship with Halsey Publishing which produced Sky Magazine for Delta Airlines" said Sabga, who described the opportunity as interesting hands on experience. She also worked with Boca Rton News which was the local town's newspaper in Palm Beach County. After various stints with different companies, Carol engaged in freelancing her services, specialising in quality graphic art for restaurants, Champion Motor Sport, tee- shirt design among a plethora of things.
On returning to her homeland, Carol decided to capitalise on her expertise and training, creating a new idea for mundane printing services in Trinidad and Tobago. "I had a vision or a new concept of a print shop and art studio with state of the art equipment" she revealed. Although Sabga concurred that other shops may also use modern printing technologies, Visual Technologies still remains competitive on the market. "I designed it where the openness of the layout creates a free and friendly vibe where we take our work seriously" she said. The business also offers a wide range of services including the production of catalogs, booklets, photo books, banners, logo designs, website buildingand even free advice to businesses in utilising print media for their growth and development.
The use of digital printing, according to Sabga is quiteeconomically viable and promises greater versatility. "It's the new age of printing technology. People can order lesser quantities more frequently unlike an offset printer where printing has to be made in larger quantities. We also have a plotting machine that uses a plotting knife to cut out images (logos etc.) into the exact shape that you want it to, rather than standard shapes only" she says. Although Visual Technologies just opened its doors, Sabga has been able to attract a wide network of clients throughout the years and isn't worried about her customer base. However, she has faced a major challenge in adjusting to conducting business in Trinidad after living abroad for more than two decades. "On major challenge wasconverting my US way of thinking to a Trinidadian mentality which uses a British system of operations" she admitted. Notwithstanding the hurdles faced, Visual Technologies promises to be a unique, modern printing business that focuses on meticulous detail and punctual delivery of services. Carol thanks her friends and family for their support, especially her mother Roberta Sabga for her strength and courage after the passing of her husband (the late Carlos Sabga – avid boat racing enthusiast and Checkmate team member).
