POS, Trinidad & To­ba­go (Sep­tem­ber 18, 2012) – Revlon Trinidad for the sec­ond year run­ning is run­ning a cam­paign com­bin­ing fash­ion and make­up in or­der to raise mon­ey and aware­ness for breast can­cer. This year the cam­paign name is 'Go Pink!' and Revlon se­lect­ed the im­age of a but­ter­fly to form part of the Go Pink lo­go. "We de­cid­ed on the but­ter­fly be­cause of the sym­bol­ic el­e­ments of re­birth and meta­mor­pho­sis. We recog­nise that of­ten hav­ing gone through treat­ment for breast can­cer, loss of the things that of­ten de­fine a woman's beau­ty such as the breasts or hair can chal­lenge a woman's self-es­teem and sense of her own at­trac­tive­ness, the but­ter­fly rep­re­sents emerg­ing from that in­to a new con­fi­dence, sense of beau­ty and feel­ing of free­dom," said Revlon Brand Man­ag­er, Marie Iles. Revlon has joined with not­ed fash­ion de­sign­er Meil­ing to cre­ate a beau­ti­ful, brand­ed, hand dyed, pink and white, beach sarong. Con­sumers sim­ply need to spend $200 or more in Revlon cos­met­ic prod­ucts at par­tic­i­pat­ing stores in or­der to re­ceive their free de­sign­er sarong. For every sarong giv­en away Revlon to­geth­er with par­tic­i­pat­ing re­tail­ers will do­nate a to­tal of $10.00 to the Trinidad and To­ba­go Can­cer So­ci­ety.

The pro­mo­tion is sched­uled to start on 1st Oc­to­ber 2012 and will be sup­port­ed by a press cam­paign shot by Lau­ra Fer­reira and fea­tur­ing, swimwear from San­dra Hor­datt's Moodswings col­lec­tion. The ra­dio ad will again be voiced by Ra­dio and TV per­son­al­i­ty Leasel Rovedas. Par­tic­i­pat­ing stores will in­clude, Su­per­Pharm, Star­lite, Kap­pa, Ali's, se­lect­ed branch­es of Pen­ny­wise, Bha­gans, Bel Air stores, Glen­dale's, Body Per­fec­tion, Phar­ma­cy World, Cos­met­ic Mar­ket, Princess­es cos­met­ics, Vali­ni's Drug Mart, Blush Cos­met­ics, Em­dads, Young's, One Stop Beau­ty Es­sen­tials and White Di­a­monds Cos­met­ics. Since 1990, Revlon has cham­pi­oned women's health by de­vot­ing fi­nan­cial and em­ploy­ee re­sources to help raise more than $75 mil­lion in sup­port of med­ical re­search pro­grams, physi­cian train­ing, clin­i­cal care, ed­u­ca­tion and aware­ness of women's can­cers. Funds raised have con­tributed to sci­en­tif­ic re­search to com­bat women's can­cer, in­clud­ing the cre­ation of the break­through breast can­cer drug, Her­ceptin. Revlon USA's cur­rent cam­paign for can­cer month fea­tures broad­cast and print ex­e­cu­tions fo­cused on the mes­sage: "Your Lips Can Save Lives," en­cour­ag­ing women to talk about can­cer and the im­por­tance of ear­ly de­tec­tion. The cam­paign stars Revlon Glob­al Brand Am­bas­sadors Halle Berry and Em­ma Stone, along with Stone's moth­er, Krista Stone, who is a triple neg­a­tive breast can­cer sur­vivor.

Pho­to­shoot Pho­tog­ra­ph­er: Lau­ra Fer­reira

Make­up: San­dra Hor­datt

Swimwear: San­dra Hor­datt

Moodswings Col­lec­tion

Sarongs: Meil­ing

Lo­ca­tion: Mara­cas Beach

Mod­els: Chris­tiane Steele, Cather­ine Em­manuel,

San­dra Hor­datt, Kai Forde

Con­tacts: Di­anne Mon­gru, Revlon Pro­mo­tion's

Co­or­di­na­tor, Smith Robert­son & Co Ltd, 620 6776,

dmon­gru@smithrobert­sontt.com