Blink | bmobile's advertisements took the lion's share of awards at the 2016 Advertising Agencies Association of T&T's (AAATT's) Creative Excellence Awards held on September 22, by placing first in the majority of categories judged in the telecommunications sector.
Evaluated by a panel of foreign judges, blink | bmobile's ads collected a total of 13 wins at the much-coveted awards, which are held every two years and showcases work from the leading advertising agencies in T&T.
A release said one of the biggest and most competitive categories is telecommunications and blink | bmobile's ads beat other competing telecoms brands by winning gold in almost every category. In addition, of the several winning blink | bmobile ads, its Giraffe TV ad emerged as the most dominant by picking up wins across different categories in the AAATT competition, including the overall Best of Show TV and Campaign in Multiple Media awards, as well as in regional and international competitions earlier this year.
Noting that blink | bmobile has consistently won numerous awards at this prestigious event where the best of local advertising is judged and recognised, Camille Campbell, TSTT's CMO shared that they were very pleased with the results which show that their ads resonated not only with the judges, but with blink | bmobile's customers.
"This huge win of our ads for yet another year, shows that blink | bmobile is a company that listens to its customers and responds to their feedback." Campbell continued, "The ads are a collaboration between two local companies which aim to consistently excel at what we do and remain at the top of our competition. As the only local full-service telecommunications service provider, we will continue to delight and serve our customers, while connecting with them at all levels."
Stressing that the winning ads were a team effort, Marvin Imamshah, Chief Creative Officer at McCann Port-of-Spain, the advertising company which produced the ads, was in high praise of blink | bmobile for its vision to create ads which speak to its customers in memorable ways. "In a world with a lot of shouting and huge hard sell headlines, it's great to show how a simple everyday story can truly capture a brand's inner passion of playing a meaningful role in the lives of customers.
This in essence is what blink | bmobile does for their customers through the power of technology. blink | bmobile is a local brand succeeding with world class technology and winning local and international awards for their ads prove that local talent can shine just as brightly," he said.
Imamshah noted they were especially pleased with the performance of the Giraffe TV ad which was also entered in regional and international competitions. "The blink | bmobile Giraffe ad was entered in the Caribbean Advertising ADDY Awards earlier this year, where it also won Best TV and Overall Best of Show and the Florida fourth District ADDY Awards, where they gained Silver and a special Mosaic award for the most diversity in production and concept."
The Giraffe TV ad was developed by the McCann team, Marvin Imamshah (director); Stephen Look Tong (Director, Integrated Brand Communications and Gabriel Francis (Associate Creative Director) and was shot by local filmmakers Ryan Khan and Oliver Milne.
Thanking blink | bmobile again for believing that a local creative team can produce ads at international standards, Imamshah remarked, "TSTT truly believed in the potential of this idea and we were lucky to work them, the great local production team and the Emperor Valley Zoo to make this project a reality."
The categories in which blink I bmobile won the gold awards at the 2016 AAATT Awards are:
Retail Products and Services - Digital: blink | bmobile - Hottest Hook Up Horoscope;
Competitions, Short-Term promotions - Press: blink | bmobile - Game of Phones and Radio: blink | bmobile - Merry Merry Money;
Corporate/Institutional Campaign in Multiple Media: blink | bmobile � Giraffe TV;
Telecommunications and Associated Digital Services - Press: blink | bmobile - Bikini Roaming, Digital: blink | bmobile - What U Wanna Be and TV: blink | bmobile � Giraffe TV;
Campaign in a Single Medium: blink | bmobile - No Words TV;
Campaign in Multiple Media: blink | bmobile - No Words TV;
Stand-Alone Categories - Radio: blink | bmobile - No Words and TV/Cinema/Podcast: blink | bmobile � Giraffe TV;
Best of Show - TV: blink | bmobile � Giraffe TV; and
Campaign in Multiple Media: blink | bmobile � Giraffe TV.