The Christmas season is upon and, as the tradition goes, Excellent Stores could not be more excited. This year, for the first time ever, they are thrilled to launch the first ever initiative of its kind in T&T to support local talent.
The Christmas Show Windows competition gives the opportunity to designers, both professionals and Christmas enthusiasts, to decorate Excellent Stores windows for the season. Eighteen designers were selected via an assessment process.
Designers Rajiv Maharaj and Kelvin P Joseph share a light moment in store.
There are 18 windows across their Movietowne, Trincity, and South locations. Designers had to capture the chosen theme, The True Spirit of Christmas, and feature Excellent Stores Christmas decorations and products in their designs.
The big reveal of the Show Windows via a grand Media Launch was held last Friday, October 18 at the Trincity location from 5:30pm to 8:00pm.
In her opening remarks, Lisa Siu Chong, Director, Marketing & E-commerce said, “Excellent Stores is built on the foundation of helping people become the best versions of themselves. We believe in giving people the tools, inspiration and time so that they can live, and create and do the best version of themselves.
So how do Christmas Show windows tie into this?
We are hoping to inspire people to experience these windows like a destination, where families can get up one day and go to Excellent Stores and window browse because it brings the family together. They get to spend some quality time together. Where we can get people of Trinidad and Tobago to experience THE true spirt of Christmas—love, hope, and joy.”
The grand reveal of the C3 Centre and Movietowne POS windows were done via video on digital screens. At Trincity, the 10 windows were revealed with an elaborate curtain drop, much to the delight of customers and guests.
Designer Kameel Ali reveals his Show Window “Giving inspired by Love”
Everyone was amazed by the intricacies and level of details that the designers each put in their respective windows. The Excellent Stores Christmas decorations were creatively used, some had hand-crafted pieces, lights and featured a mechanical element. Several designers captured local or traditional themes while some opted for more modern looks. There was even one display crafted mainly from recyclable materials. The competition featured a vast cross section of persons from teachers to doctors to engineers to event planners and decorators and people who simply love Christmas.
For more details on the designer profiles, their concepts, photos and videos of the Show Windows: visit www.myexcellentstores.com.
There are up to $100,000 in prizes to be won, as follows:
Judges’ Choice (Highest score) $60,000,
Peoples’ Choice (Public voting online) $30,000 and
Best use of featured product $10,000
The Peoples’ Choice Award ($30,000) will require the people to vote online from October 24 to November 24 at www.myexcellentstores.com and persons are also encouraged to visit the windows at the three stores to witness the amazing designs before voting. On November 30, 2019 there would be a public media event where the winners will be rewarded.
Designer Enaldo Bynoe show his window “Trini Caribbean Style”
The unveiling of the Show Windows last Friday also marked the launch of Excellent Stores Christmas Collection.
The event was hosted by Jamie Thomas, with live performances by Lujoe and the Gifted who did their signature Parang Slide and festive music from Nehilet Blackman and the Lights Band. Guests also enjoyed traditional fruitcake and sorrel and sampling courtesy M&Ms Chocolate Bars, Rosabella Non-Alcoholic Sparkling Wines and SM Jaleel juices.
Lisa Siu Chong, Director, HR, Marketing & E-commerce at Excellent Stores, with the band Lujoe and The Gifted who performed their signature Parang Slide.
Excellent Stores has prided themselves in being pioneers in retailing and this Show Windows Competition is one of the ways they achieve this.