The T&T Convention Bureau, a department within the Tourism Development Company Ltd (TDC), will host its first North American Road Show in three major US cities–Washington DC, Atlanta and New York–from May 3 to 9.
With responsibility for increasing the number of meetings and conferences held in T&T, the Convention Bureau will be targeting cities that are headquarters to a large number of associations, professional bodies and Caribbean interests who have traditionally been the main source markets for the meetings, incentives, conferences and exhibitions market (MICE).
In these localities, the bureau will receive support from T&T consular offices in New York, Washington DC and Miami. The overarching aim is to increase conference bid opportunities for T&T; generate leads for hosting meetings and conferences; build awareness of T&T as a MICE destination; highlight the services of the Convention Bureau and strengthen relationships with key meeting planners in the North American market.
The road show in each city will include 60 -70 pre�qualified meeting planners with a vested interest in T&T and by extension the Caribbean. Subsequently, from the pool of attendees, as a follow up exercise an educational study tour will be planned in 2016 for 7-10 planners with upcoming open conferences for those who are seriously considering T&T for their next event.
Joining the Convention Bureau on this initiative are representatives from the Tourism Development Company Limited (TDC); the Tobago House of Assembly (THA), the Trinidad Hotel Restaurants and Tourism Association (THRTA), the Travel Marketing Network and Cheryl Andrews Marketing, the TDC's US overseas marketing agency, who will all play a major role in ensuring the overall success of the road show.