Angostura decided not to renew its contract with luxury giant Moet Hennessy to produce 10 Cane Rum in T&T because the premium rum was not generating sufficient business.In a statement yesterday, Angostura said: "After almost a decade working with Moet Hennessey, Angostura decided not to renew the contracts since it did not bring the returns necessary to continue the business."The company said they had started to close down operations years ago.
"Part of the operations for 10 Cane rum was actually closed for a few years because of insufficient demand. We worked with their team on relocation and wish them all the success in the future," Angostura said.The Paris-based Moet Hennessy, one of the world's leading wine and spirit groups, moved its production of its 10 Cane rum brand from Trinidad to the Foursquare Rum Distillery in Barbados.This is expected to pour in as much as US $50 million in foreign exchange in the Barbados economy.
Sir David Seale, chairman, Foursquare Rum Distillery, in announcing the agreement, described it as "Barbados' gain over T&T",Barbados Industry Minister, Donville Inniss said Barbados is not a low-cost location for manufacturing and as a result they have to tap into the niche areas and rum is a product that is synonymous with Barbados and they will have to exploit fully the rum industry.
In welcoming the deal earlier this week, Foursquare's managing Director Richard Seale said the future development of Barbados partly rested on the rum industry. He said the contract with Moet Hennessy could result in many indirect jobs, increased economic activity and between ten per cent and 30 per cent more exports."This brand has the short potential to sell in the region of two to three hundred thousand cases and to become a major global brand when you want it to sell a million cases," he added.
The rum, launched in T&T in 2005, is made from first press sugar cane juice and it is known as a "rhum agricole," since it's distilled from the cane juice instead of the more common molasses. It is called 10 Cane because it supposedly takes ten sugar cane stalks to make one bottle of the rum.