The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 450 sparkling and still brands. And to celebrate its 125th anniversary, Coca-Cola has created the platform Reasons To Believe In a Better World, to reinforce its mission of sending a message of hope, solidarity, and optimism to all humanity. The information is included in productions such as the video Chorus, and the books 125 Reasons To Believe In a Better World.
"Coca-Cola Company has always been set apart for being a brand linked to optimism. Throughout 125 years, this has been present in celebration times, and it has always sent positive messages to its consumers through its communication campaigns. This message is to consistently inspire everybody to believe that there can be a better world," stated Roberto Lapeira, franchise brand manager for the Coca-Cola Company in T&T.
The edition of the book 125 Reasons To Believe In a Better World has images from more than 50 international artists such as Jeremyville (Australia), Jaime Hayón (Spain), Jorge Alderete (Mexico), Rocco Toscani (Italy), Milo Lockett (Argentina), James Victore (United States), Totto Cullen (Argentina), and Hiro Kurata (Japan), who participated in putting together the illustration, photography, and design of this collection by Coca-Cola, along with the agencies Furia and BMC. An edition of more than 4,000 copies was made, and its digital version will be spread as of April 15 on iTunes, where the version for iPad and iPhone may be freely downloaded.
On the other hand, the video, Chorus, musicalised with the song, Whatever, by the British band Oasis, takes up some data from the book, and encourages the audience to think about positive events and stories for humanity. Both will be available at the Coca-Cola Web on April 15. Along with Coca-Cola, recognised as the world's most valuable brand, the company's portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, Vitamin Water, Dasani, Powerade, Minute Maid and Georgia Coffee.
Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the company's beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, the company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where it operates.
Coca-Cola Caribbean Bottlers, registered as Caribbean Bottlers T&T Ltd, is part of the multinational de la Cruz Group. The de la Cruz Group forms part of the bottling and distribution partnership for the Coca-Cola Company, and is the largest bottler and distributor in the Caribbean within the system, with plants, warehousing and distribution centers in Puerto Rico, T&T, St Maarten and Jamaica.
Operating from local facilities conveniently located in north east and south Trinidad, and through the distribution partnership of Jade Distributors in Tobago, the company remains committed to providing quality beverages, products and services to all customers, while maintaining loyalty and ensuring the profitable growth of the Coca-Cola brand and allied brands.