KRISTY RAM­NAR­INE

Kristy.ram­nar­ine@cnc3.co.tt

Jam­dong Man­age­ment is set to re­lease its all-fe­male Sass Rid­dim to­day, fea­tur­ing so­ca artistes Jadel, Rane Black­man and Time­ka Mar­shall.

Jam­dong Man­age­ment’s Kyle Lee Sing, renowned for push­ing bound­aries in the mu­sic in­dus­try, con­cep­tu­alised the Sass Rid­dim with the goal of cre­at­ing some­thing un­prece­dent­ed.

“I want­ed to ven­ture in­to un­chart­ed ter­ri­to­ry,” he said.

“Na­dia (Bat­son) did won­ders with her all-fe­male band but we want­ed to take it a step fur­ther—an all-fe­male rhythm.”

Lee Sing col­lab­o­rat­ed with David Mil­lien of Mill Beatz En­ter­tain­ment and Ja­son Shaft Bish­op to bring the ground­break­ing project to life.

“Mill’s cre­ative con­cepts are amaz­ing, and when dis­cussing the project, he sug­gest­ed bring­ing Shaft on board for added cre­ativ­i­ty,” Lee Sing added.

Ja­son Shaft Bish­op, who has cre­at­ed some of the biggest hits in so­ca, said: “The songs breathe life in­to the heart of Car­ni­val, cap­tur­ing the essence of ‘The Mec­ca’. The rid­dim is the in­spi­ra­tion, em­body­ing the spir­it of Car­ni­val it­self.”

The trio worked tire­less­ly to find three ex­cep­tion­al women to em­body the spir­it of the Sass Rid­dim.

Rane Black­man, a ris­ing star in the so­ca in­dus­try, show­cas­es her ver­sa­til­i­ty and range, es­pe­cial­ly in this pow­er so­ca realm.

“My mu­sic is in­tend­ed for both the young and the young at heart, show­cas­ing the ver­sa­til­i­ty in the sounds. It’s es­sen­tial to demon­strate that so­ca mu­sic is ac­ces­si­ble and en­joy­able for every­one,” Black­man said.

Jadel, known for her com­mand­ing stage pres­ence, seam­less­ly blends par­ty so­ca with her gospel and R&B in­flu­ences.

“I love groovy so­ca. How­ev­er, I al­ways want­ed to do pow­er so­ca, so once pre­sent­ed with this op­por­tu­ni­ty I jumped at it,” Jadel said.

And Guyanese so­ca di­va Time­ka Mar­shall adds her unique flair, tran­scend­ing bor­ders in the T&T so­ca scene. Mar­shall’s “Miss Winey Winey” cel­e­brates the free­dom to rev­el in Caribbean cul­ture and Car­ni­val with­out the con­straints of a part­ner un­fa­mil­iar with the re­gion’s vi­brant par­ty cul­ture.

Each artiste brings a dis­tinct flavour to the Sass Rid­dim, which is poised to be a game-chang­er with its unique blend of tal­ent, cre­ativ­i­ty and the in­fec­tious spir­it of Car­ni­val.

The sin­gles on the Sass Rid­dim are an­tic­i­pat­ed to be Road March ti­tle con­tenders.