A to­tal of 20,000 Al­ways® pads will be do­nat­ed to the non-prof­it or­gan­i­sa­tion, Kids in Need of Di­rec­tion (KIND) as part of a ham­per do­na­tion dri­ve to fam­i­lies cur­rent­ly af­fect­ed by the COVID-19 pan­dem­ic.

AM­CO, the dis­tri­b­u­tion and mar­ket­ing com­pa­ny for Al­ways® prod­ucts, has main­tained a close re­la­tion­ship with KIND through its con­tin­ued sup­port of the Al­ways® End Pe­ri­od Pover­ty cam­paign, which dis­trib­utes pads to school­girls across T&T.

Resh­ma Geawan, AM­CO busi­ness unit head, Proc­tor & Gam­ble, said the pads will be placed in ham­pers which are be­ing dis­trib­uted and co­or­di­nat­ed by KIND.

“We are pleased to be part of this ini­tia­tive. Our goal is to sup­port fam­i­lies in need, es­pe­cial­ly dur­ing this dif­fi­cult time by help­ing peo­ple take care of their per­son­al health and hy­giene.”

KIND will be dis­trib­ut­ing ham­pers di­rect­ly from its Laven­tille head­quar­ters to the sur­round­ing ar­eas of East Port of Spain, Beetham, Laven­tille, Mor­vant, San Juan and Cunu­pia and is al­so co-or­di­nat­ing ad­di­tion­al ham­per de­liv­er­ies through a dis­tri­b­u­tion net­work to reach oth­er com­mu­ni­ties across the coun­try:

• Ser­vol Ju­nior Life Cen­tre - Cas­cade, Bel­mont, St Ann’s

• Blan­chisseuse Com­mu­ni­ty Cen­tre - Blan­chisseuse, La Fil­lette

• St Vin­cent De Paul - Paramin, Cameron, Mara­cas, Mar­aval

• Queen’s Park Crick­et Club - Care­nage, Co­corite, Bagatelle, Diego Mar­tin

• Hill­side Com­mu­ni­ty Cen­tre - St Joseph, Curepe, St Au­gus­tine

The NGO is al­so dis­trib­ut­ing ham­pers to The Shel­ter for Bat­tered Women and Chil­dren and the Cre­do Foun­da­tion. Dur­ing the de­liv­ery and dis­tri­b­u­tion of the pads, rep­re­sen­ta­tives will be im­ple­ment­ing strict so­cial dis­tanc­ing mea­sures.

AM­CO is en­cour­ag­ing per­sons to con­tin­ue to take part in the Al­ways® End Pe­ri­od Pover­ty cam­paign which trig­gers a do­na­tion for every pack of Al­ways® pads pur­chased.

The Al­ways® team ex­pressed their grat­i­tude to all those who have sup­port­ed the cam­paign thus far, which al­lowed this COVID-19 re­lief do­na­tion to be made.