Kristy.ramnarine@cnc3.co.tt
Dr Nicole Grimes dedicates her time to the promotion of small, micro and medium businesses from the Caribbean diaspora.
Born in T&T, she moved to the United States at the age of 15. She was the first in her family to graduate from college and later obtained an undergraduate degree in Mechanical and Aerospace Engineering from Cornell University, double Masters degrees in science education from Teachers College/Columbia University followed by a PhD in urban education.
After 20 years working as a high school Physics teacher, principal and university adjunct assistant professor, the Brooklyn resident felt she needed a break. Educator burnout had set in and she was ready to do something different with her life that was more connected to her heritage and communities of colour.
In 2018, without a plan in place, Dr Grimes took the bold leap and later started Carib Biz Network (CBN).
“I founded Carb Biz Network at a time when I was in a life transition of sorts trying to figure out what I would like to do next in my life,” she said.
“I was really looking around and I knew a lot of talented people of Caribbean heritage in the US who were starting small businesses. They had a little passion project and they were figuring out how to convert it or they were going full steam ahead.
“It was really inspiring and I decided that I wanted to create a platform to amplify my friends to start off with, it has blossomed into so much more than that now.”
Today, CBN is a business and culture hub for founders of micro, small and medium businesses in North America.”
The Brooklyn resident’s current mission is to close the racial wealth gap by providing education and opportunity to Caribbean businesses in North America and beyond.
“CBN is a business development platform dedicated to fostering economic opportunity and strengthening small Caribbean businesses in North America and beyond,” she said.
“We serve a diverse group of businesses providing tools and opportunities to help small businesses reach their full potential.
“Our mission is to connect, support, and amplify Black and Caribbean entrepreneurs to make them more impactful and successful brands. By providing access to the resources and capacity building, we help businesses move through key milestones as they strive to reach their full potential.”
Dr Grimes started highlighting business owners through her social media platforms.
Today, CBN boasts a robust database of over 700 Caribbean small businesses in the US.
“I started doing a digital series to spotlight women of Caribbean heritage,” she said.
“Living in the US I am always excited when I meet someone of Caribbean heritage and for me when I started CBN and started finding out about all these creatives and founders I was like everyone should know.
“So I started creating these carousels to highlight Caribbean women entrepreneurs four years ago. It has grown as more and more people are reaching out to CBN, we’re discovering more people. New founders are coming into the mix.”
In 2021, she also started curating full marketplace pop-ups featuring businesses owned by people from the Caribbean diaspora.
“We’ve been doing pop-ups for the last four years,” she explained.
“We started in NY and have moved across the US. We just completed one earlier this month at the Embassy of Trinidad and Tobago in Washington.
The pop-ups are called Island Village, a village of Caribbean makers.
“Our pop-ups are different sizes depending on the location we are doing them. They feature both women and men, but the majority of makers are women so my pops up tend to have more women.”
Dr Grimes and her team are now working on plans for the latest Eyeland Fest scheduled to take place in New York next month.
Eyeland Fest is an annual activation hosted by CBN during Caribbean American Heritage Month where patrons have themed experiences, shop, connect with other Caribbean entrepreneurs and thought leaders and learn from varied finance and tech-focused workshops.
With the marketplace experiences, roughly a quarter of the participating brands claim T&T heritage.
Although a full-time entrepreneur, Dr Grimes stays connected to her education roots as a private consultant to schools and Marketing Associate Vice President for a global accreditation company.
When asked about future plans, Dr Grimes shared her vision of growing the network to be the largest hub in the diaspora for Caribbean business and launching an incubator.