Ours is a civilisation of collisions. The modern world as we know it, was created from these impairments. As doubts about Columbus’s claims of having been close to Japan crept in, disagreements between Castile and Portugal were resolved in the Atlantic. What followed was a cortege of diplomatic standoffs, treaties and wars.
Nothing stood in the way of the Iberian pioneers from peremptorily claiming monopoly rights over the discovery of the whole planet as a privatised political space except Francis I, King of France, who famously asked to see the clause in “Adam’s will” that cut France out of the world.
In the end, what remained was a civilisation free from the fixed, dead past of stone remnants of dead empires. This paradisal perspective freed us of old-world burdens and enabled us to name things afresh. At the Studio Museum in Harlem in 1971, LeRoy Clarke presented “Fragments of a Spiritual,” a collection of paintings, poems, and hundreds of ink drawings on paper.
Considering the scale of Africa and Asia and being a witness to a modest minaret in Madras Settlement and an onion-domed Shiv Mandir moored in the Sea, it dawns upon our souls that we must be abridgements of what we were, once upon a time.
And in desperate acceptance of being a bit more than a diminutive distortion, we dance an epic poem in silence in the stillness of a cane field, and drum bamboo reeds in a J’ouvert procession to meet the rising sun. So today we know we are free because we are all still running.
In the coming wave, generative designers, data artists, creative informatics specialists, and creative technologists will use data and digital to engage in Data-Driven Innovation (DDI) in the Trinidad Carnival. The coming wave of digital creative entrepreneurs will create guilds of Digital Creative Industries for screen economies.
These new Digital Creative Industries, which find a foothold in the masquerade traditions of the Trinidad Carnival and the festival arts of Hosay and Ramleela, will be pivotal to future economic diversification in the Age of Artificial Intelligence (AI).
The future of Trinidad’s Carnival and festival industries is nested inside DDI, creative AI, digital design, and immersive technologies. The Carnival and festival industries are celebrations of the arts. They encompass visual arts, performing arts, literary arts, and the design arts.
They are a crucible for Minshallesque kinetic sculptures, drama and theatre, dance, musical composition, drawing and painting, stage lighting, sound technology, songwriting, and costume design. In the Age of AI, Carnival Arts aficionados, masquerade companies, steel membrane orchestras, “mas” businesses, and digital creative entrepreneurs in the festival industry will confidently innovate by leveraging creative informatics to develop digital products.
We are on the cusp of a new age of Carnival and festival experiences that are well positioned for DDI. DDI in the Carnival and festival industries will blend the arts, commerce, data, and digital technologies to transform product development by interweaving the Experience and Screen Economies.
The traditional focus of a tourism product grounded in sun, sea and sand will give way to the economic proposal that the data generated by creative work may be more valuable than the original business activity.
Creative information organisms will unmask the “new” value in the data that their works in kinetic sculpture, sound technology, video, photography, dance, paint, costume, clothing, literature, textiles and fashion create. The Carnivals of the Caribbean in particular are an untouched oasis of creativity awaiting the coming wave of DDI.
This shifts the tourism brand identity away from sun, sea, and sand to memory as the distinct economic offering. In the coming wave, goods become brand stories, and digital and DDI services become the stage. Digital Creative Industries in the Carnival Arts can combine creativity, technology, virtual production, animation, immersive technologies, creative AI, digital design, visual effects, and DDI to produce content, experiences, and products.
DDI for the Carnivals of the Caribbean bring together artistic talent and technological innovation, making them one of the Caribbean’s most dynamic and rapidly evolving economic sectors.
Sugar Mas of St Kitts and Nevis, which blends Christmas festivities with traditional masquerade; Bacchanal Jamaica, which is a fusion of soca, reggae, and conscience vibes; Crop Over, which culminates in Grand Kadooment; Spicemas of Grenada, and the Junkanoo held during the Christmas holiday season in Jamaica that combines Akan, Yoruba, and Igbo traditions with British holiday customs are an abundant source of data for the Digital Creative Industries.
This is a completely new class of Creative Industries that are “Global” in scope and outlook. This requires talent incubators where university students spend the July-August mastering coding; robotics; moulding; casting; 3D printing; prototyping and laser cutting; active listening; agile thinking; organisational awareness; and synthesising messages.
Dr Fazal Ali completed his Masters in Philosophy at the University of the West Indies. He was a Commonwealth Scholar who attended the University of Cambridge, Hughes Hall; the Provost of the University of Trinidad and Tobago; the acting President of UTT; and the Chairman of the Teaching Service Commission. He is the President of NIHERST and an external services consultant with the IDB. He can be reached at fazalalitsc@gmail.com
