The T&T Mu­sic Com­pa­ny Ltd (Mu­sicTT) re­cent­ly com­plet­ed its three-day mu­sic busi­ness vir­tu­al con­fer­ence which was packed with keynote pre­sen­ta­tions, pan­el dis­cus­sions, per­for­mances and net­work­ing ses­sions on var­i­ous dig­i­tal plat­forms.

RVRB Ex­pe­ri­ence con­sist­ed of 18 events with 40 speak­ers from eight dif­fer­ent coun­tries: Cana­da, USA, Do­mini­ca, Bar­ba­dos, Eng­land, Cos­ta Ri­ca, Guyana and T&T. Mu­sicTT part­nered with var­i­ous or­gan­i­sa­tions, both lo­cal and in­ter­na­tion­al to bring RVRB Ex­pe­ri­ence to life.

These or­gan­i­sa­tions in­clud­ed: Mo­tif Mu­sic Ser­vices, Kin Sound Stu­dios, Caribbean Ideas Synapse, Ko­ru Green Ltd, New Fire Fes­ti­val, Sound Diplo­ma­cy and Digipreneur Acad­e­my.

The open­ing cer­e­mo­ny be­gan with an ad­dress by Sen­a­tor Paula Gopee-Scoon, Min­is­ter of Trade and In­dus­try, who said: “As we con­tin­ue to make T&T a hub for the mu­sic in­dus­try in the re­gion, it is en­vis­aged that RVRB Ex­pe­ri­ence will be the event that mu­sic pro­fes­sion­als at­tend to learn about Caribbean mu­sic, dis­cov­er Caribbean artistes and mu­si­cians and net­work with Caribbean mu­sic pro­fes­sion­als.

“The Gov­ern­ment is cog­nisant that the cre­ative and cul­tur­al in­dus­tries are an en­gine of growth and de­vel­op­ment, and an im­por­tant dri­ver of in­no­va­tion and pro­duc­tiv­i­ty, par­tic­u­lar­ly in de­vel­oped coun­tries.

“In this re­gard, the sec­tor is be­ing tar­get­ed through the Roadmap to Re­cov­ery Re­port, as a pil­lar for eco­nom­ic di­ver­si­fi­ca­tion and ex­port growth to boost com­pet­i­tive­ness, pro­duc­tiv­i­ty and em­ploy­ment in T&T.”The RVRB Ex­pe­ri­ence re­ceived more than 28,100 views over the course of the three days. Those who at­tend­ed were treat­ed to in­sight­ful keynotes and well-in­formed and en­gag­ing pan­el dis­cus­sions cen­tred on the event theme—The Fu­ture is Bright.

Each day fo­cused on a dif­fer­ent top­ic pre­sent­ed by a dif­fer­ent keynote speak­er: Re­birth and Trans­for­ma­tion with John Arnold, chair­man, Mu­sicTT; Da­ta Dri­ven Fu­ture with Keron Rose, on­line busi­ness strate­gist, Digipreneur Acad­e­my and Dr Jo-anne Tull, aca­d­e­m­ic co-or­di­na­tor/lec­tur­er Car­ni­val stud­ies pro­gramme and post­grad­u­ate diplo­ma in arts and cul­tur­al en­ter­prise man­age­ment pro­gramme, Uni­ver­si­ty of the West In­dies.

The pan­els con­sist­ed of in­dus­try pro­fes­sion­als from var­i­ous coun­tries, in­clud­ing: Lo­cal artiste, mar­ket­ing con­sul­tant and en­tre­pre­neur, Mar­cus Brave­boy; Chester Wilkins, an IS­RC/UPC ex­pert from Do­mini­ca and Son­ja Nor­wood, en­ter­tain­ment man­ag­er (Mu­sic, TV & Film)—con­sul­tant who al­so man­ages her chil­dren, Gram­my win­ner Brandy and mul­ti­plat­inum artist Ray J, USA.

At­ten­dees took to so­cial plat­forms and com­ment­ed on the event boast­ing “in­sight­ful gems,” and hav­ing “great pan­els” with “great con­tri­bu­tions.”