The African continent, known for its rich history and culture, shows off its beauty in fashion through the interpretation and influence of colour, texture and style. From natural hair styles, beaded jewelry to the patterns, prints, dyes and cuts of fabric, African Fashion has found its place on mainstream runways and the general public has embraced this phenomenon.
African inspired fashion makes a statement, it is bold and vibrant, paying homage to the Continent and its rich culture and people. The prints and patterns have meaningful symbols that tell a story through time with messages of power, honour and philosophy. African Fashion and design are not new, it dates back to the various tribes and the way they identified themselves to each other, as various prints were respective of origin. Patterns and textures varied based on surroundings, roles, climate and availability of resources.