The African con­ti­nent, known for its rich his­to­ry and cul­ture, shows off its beau­ty in fash­ion through the in­ter­pre­ta­tion and in­flu­ence of colour, tex­ture and style. From nat­ur­al hair styles, bead­ed jew­el­ry to the pat­terns, prints, dyes and cuts of fab­ric, African Fash­ion has found its place on main­stream run­ways and the gen­er­al pub­lic has em­braced this phe­nom­e­non.

African in­spired fash­ion makes a state­ment, it is bold and vi­brant, pay­ing homage to the Con­ti­nent and its rich cul­ture and peo­ple. The prints and pat­terns have mean­ing­ful sym­bols that tell a sto­ry through time with mes­sages of pow­er, ho­n­our and phi­los­o­phy. African Fash­ion and de­sign are not new, it dates back to the var­i­ous tribes and the way they iden­ti­fied them­selves to each oth­er, as var­i­ous prints were re­spec­tive of ori­gin. Pat­terns and tex­tures var­ied based on sur­round­ings, roles, cli­mate and avail­abil­i­ty of re­sources.