PINKnicTT has evolved in­to one of the most an­tic­i­pat­ed pre­mi­um events on the Car­ni­val cal­en­dar, seam­less­ly blend­ing high-end en­ter­tain­ment with a pow­er­ful so­cial mis­sion—rais­ing aware­ness for breast can­cer.

Ear­li­er this month, di­rec­tor Shane Baird, Adri­an Chan­dler and Nicholas Gill pre­sent­ed a cheque to pres­i­dent of the Can­cer So­ci­ety of Trinidad and To­ba­go Robert Du­mas.

The con­tri­bu­tion will sup­port the so­ci­ety’s on­go­ing work in breast can­cer ed­u­ca­tion, ad­vo­ca­cy and pa­tient sup­port, re­in­forc­ing PINKnicTT’s long-stand­ing com­mit­ment to com­mu­ni­ty im­pact.

“When cor­po­rate cit­i­zens like Pinknic stand with the Trinidad and To­ba­go Can­cer So­ci­ety and sup­port the work we do, it sends a pow­er­ful mes­sage to the wider com­mu­ni­ty about the val­ue of our mis­sion, the im­pact of our pro­grammes, and our col­lec­tive abil­i­ty to make a mean­ing­ful dif­fer­ence in our coun­try’s fight against can­cer,” said Du­mas.

“We are deeply grate­ful to have been se­lect­ed as the ben­e­fi­cia­ry NGO of Pinknic’s gen­er­ous con­tri­bu­tion.”

Pro­duced by the Air Com­mit­tee, PINKnicTT was first staged in Oc­to­ber 2019 to co­in­cide with Breast Can­cer Aware­ness Month.

From its in­cep­tion, the event was de­signed to com­bine a par­ty-like at­mos­phere with a mean­ing­ful cause.

“Oc­to­ber is the month set aside for breast can­cer aware­ness, which is where PINKnicTT be­gan,” ex­plained di­rec­tor Shane Baird.

“The idea was to raise aware­ness and bring at­ten­tion to breast can­cer in a fun and en­gag­ing way, al­low­ing peo­ple to come to­geth­er, have a good time and par­ty with a pur­pose.”

The in­au­gur­al edi­tion sup­port­ed the Trinidad and To­ba­go Can­cer So­ci­ety with a $25,000 do­na­tion. Over the years, PINKnicTT has con­tin­ued to col­lab­o­rate with can­cer-fo­cused or­gan­i­sa­tions, in­clud­ing the Pink Hi­bis­cus Foun­da­tion, while main­tain­ing its ad­vo­ca­cy mes­sage even af­ter tran­si­tion­ing to the Car­ni­val sea­son in 2023.

Since its move to Car­ni­val, PINKnicTT has ex­pe­ri­enced tremen­dous growth. Re­cent edi­tions have sold out in as lit­tle as two weeks af­ter tick­ets went on sale, so­lid­i­fy­ing its rep­u­ta­tion as a must-at­tend lifestyle event. Known for its sig­na­ture pink aes­thet­ic, fash­ion-for­ward pa­trons and im­mer­sive themes, the event places strong em­pha­sis on cre­at­ing a safe, em­pow­er­ing space for women.

Ac­cord­ing to Nicholas Gill, the over­whelm­ing re­sponse from pa­trons, sup­pli­ers and part­ners has re­in­forced the im­por­tance of the cause.

“When we launched PINKnicTT, we didn’t re­alise how many peo­ple can­cer af­fect­ed,” Gill said.

“Al­most every­one has some­one close to them who has been im­pact­ed. The feed­back and sup­port we re­ceived showed us that peo­ple gen­uine­ly val­ue events that stand for some­thing, and that mo­ti­vates us to con­tin­ue giv­ing back.”

Each edi­tion of PINKnicTT is care­ful­ly cu­rat­ed to de­liv­er a pre­mi­um ex­pe­ri­ence, fea­tur­ing in­ter­ac­tive pho­to in­stal­la­tions, ex­ot­ic cui­sine, top-shelf bev­er­ages and im­mer­sive dé­cor that en­cour­ages self-ex­pres­sion, con­fi­dence and cre­ativ­i­ty—par­tic­u­lar­ly among women.

“Women are giv­en the op­por­tu­ni­ty to show­case their best selves in a classy and deluxe man­ner,” Baird said.

“We aim to cre­ate an at­mos­phere where every woman can take a break from the pres­sures of dai­ly life, ‘free up,’ and sup­port an im­por­tant cause at the same time.”

As the brand looks ahead, an­tic­i­pa­tion is al­ready build­ing for its next in­stal­ment, PINKnicTT 2026: Cu­pid’s Crush—A Tale of Hearts, set for Feb­ru­ary 14, 2026.

The Valen­tine’s-in­spired edi­tion promis­es an im­mer­sive, ro­mance-themed ex­pe­ri­ence that blends pre­mi­um en­ter­tain­ment, strik­ing aes­thet­ics and con­tin­ued ad­vo­ca­cy for breast can­cer aware­ness.

“PINKnicTT is known for its pink style and el­e­vat­ed pro­duc­tion, but pur­pose has al­ways been at the heart of what we do,” the di­rec­tors shared.

“Through this plat­form, we aim to raise aware­ness while di­rect­ly sup­port­ing or­gan­i­sa­tions that pro­vide es­sen­tial ser­vices to those af­fect­ed by breast can­cer.”

As ex­cite­ment builds for Cu­pid’s Crush—A Tale of Hearts, PINKnicTT con­tin­ues to demon­strate how lifestyle events can suc­cess­ful­ly merge cel­e­bra­tion with cause—prov­ing that par­ty­ing with pur­pose is not just pos­si­ble, but im­pact­ful.