The Caribbean people who lead the promotion of tourism in their countries have pulled their cold-weather coats and jackets out of their closets and headed to London. World Travel Market, from November 4 to 6, is in Docklands, the modernised and smartened-up old docks and shipyards of east London.
It’s chilly in early November, but the Caribbean posse brings the heat with creative booths and spirited after parties outside the expo centre. The Barbados display blows everyone else’s out of the water–slick, professional and with great advocates, surrogates and PR pitchmen. Antigua and Barbuda usually wheels out the great Sir Vivian Richards.
Away from the Caribbean cluster, it becomes clear how fierce the competition is. The Middle East is an increasingly compelling alternative. Thailand, Sri Lanka, and some of the islands of the Pacific offer stunning products.
Despite an all-round bounce back from the hammer blow of COVID-19, the Caribbean remains in a dogfight to keep market share, as choice explodes and disposable incomes shrink in the target markets. Our slice of the global pie is 2.4 per cent–34.2 million of 1.4 billion tourists. The region is getting squeezed at every price point … from backpacker/B&B to the high-end golfing crowd that flocks to the west coast of Barbados. Trinidad and Tobago is looking to position Tobago more firmly in the tourism space through talks with Sandals.
Here’s what the Caribbean, being a zone of peace, is really about. If bombs start falling, travel advisories start dropping. The falloff in tourist arrivals would be significant and would severely damage the small islands’ economies. Besides Grenada’s, St Vincent’s, Barbados’s and St Lucia’s, that would include Tobago’s.
For some small island economies, tourism is as much as 90 per cent of GDP. The average is much lower–11.4 cent according to the World Bank–but the spread is wide. In Antigua and Barbuda, revenue from foreign visitors accounts for 55 per cent. Barbados, closer to the zone of current disruption, attracts close to half a million visitors and almost a billion USD in revenue.
The Prime Minister of T&T Kamla Persad-Bissessar is a smart politician, and she’s likely aware of the potential economic cost of hostilities in our neighbourhood. Her rhetoric has lacked sensitivity towards these concerns. She should remember that support for Southern Caribbean militarism is also an act of self-harm.
T&T is directly affected–not only through Tobago, whose economic profile mirrors that of most Caribbean islands, but also through trade. T&T’s Ministry of Trade, Investment and Tourism said in 2023 that this country’s food and beverage sector alone exported US$462 million in total. Exports of all kinds to Barbados amounted to US$183 million. To misquote John Donne, no island is an island.
In declining to add T&T’s name to Caricom’s most recent zone of peace statement, there was no need to double down and diss Caricom with a statement on their statement. The opt-out already signalled clearly where T&T stood.
And yet, there’s some truth in the T&T PM’s assertion that the region is anything but a zone of peace. Data from the UN Office on Drugs and Crime (UNODC), most recently updated in November last year, listed six Caribbean countries–including T&T–among the 10 worst for murders per capita. I’m not even including Haiti, virtually a war zone. Turks and Caicos, at the top of UNODC’s list, recorded 35 murders compared to Nigeria’s 44,000, but it’s about impact. Five murders in St Vincent resonate more than 500 in South Africa, which had a murder count of 27,000. A dozen or so low-key civil wars have long been raging in our Caribbean societies.
Persad-Bissessar has been the only Caricom leader to directly and unambiguously call out Venezuela’s aggressive moves towards annexing most of Guyana. That has been a refreshing change from Caricom’s too-cautious both-sides-ing of a situation in which there is one belligerent.
All that said, don’t write off a possible deal between Venezuela and T&T. One, if Caracas wants the Dragon gas field to be commercially exploited, the T&T facility 18 miles away remains its soundest bet. Two, judging from the noise coming from Republican senators in the loop about President Donald Trump’s plans, that decision may soon not be President Nicolás Maduro’s to make.
