The House of Angostura has added a brand new type of bitters to its portfolio, cocoa bitters.
And moreso, this forges key relationships with local farmers to strengthen the country’s agricultural sector and further propels T&T on the international map.
It is the third and newest type of cocktail bitters from the company with the leading bitters brand.
At the official launch yesterday, Angostura’s Cocoa Bitters was described as “a distinctive expression expertly crafted with fine Trinitario Cocoa Nibs.”
The company’s chairman Terrence Bharath explained the blend comprises Trinitario cocoa, a natural hybridzation between Criollo and Forastero that offers the flavour of the former and the strength of the latter.
This variety is promoted by the University of the West Indies Cocoa Research Institute for a fine and fruity flavour and its importance in the growing agricultural sector.
“The output of an industry that almost died in the 1900s will soon be acknowledged with our labels in over 1200 Walmarts in the USA with the potential to be carried into thousands of bars, hotel, restaurants, supermarkets, shops around the globe and it will also be available around the world for purchase,” Bharath explained.
He said the launch also coincided with an unprecedented moment, when people around the globe are spending more time at home due to the COVID-19 pandemic.
This has sparked a wave of ‘DIY’ in the kitchen at home and at bars.
“As a timeless brand that has been flavouring the world for the past 196 years, we have an opportunity to inspire mixologists, drinks enthusiasts and home chefs to seize this time of creativity and address their appetite for authenticity and natural ingredients,” he added.
Bharath said Angostura has already contacted local producers to ensure a steady supply of cocoa for its production process
“In fact, the demand for our latest innovation has already surpassed initial projection,” he explained.
Bharath noted that Angostura’s cocoa bitters will create endless possibilities to boost the country’s foreign exchange earnings.
Trade Minister Paula Gopee-Scoon who also spoke praised Angostura for being one of the leading firms for innovation and expansion of the domestic manufacturing sector.
She said the launch represented a strategic move by the company to tap into that very lucrative aromatic bitters market which is expected to expand globally to approximately US$12.7 billion by 2024.
“T&T is a significant exporter of alcoholic beverages to the world which has been identified as a Rising Star in T&T’s Trade Policy to markets such as Central America and East and South Asia,” Gopee-Scoon said.
She said according to TradeCan’s Competitiveness Analysis of Nations, aromatic bitters has also been identified as a Rising Star with respect to its market share in total exports.
Rising Star products are those that are in high growth markets and make up a sizeable portion of that market and hence should be invested in.
The Angostura team led by Master Blender, Carol Homer-Caesar, created the recipe for this latest product.
“We believe our locally cultivated Trinitario cocoa delivers a far superior flavour profile to other geographic regions. Our hope is that our new, expertly crafted, cocoa bitters inspires people to create their own signature cocktail and food recipes to savour and enjoy with family and friends,” Homer-Caesar said.
Angostura’s Cocoa Bitters now compliments its orange bitters which was introduced 13 years ago.